Renowned for its portfolio of cloud-based voice and data services, NetCarrier has served U.S. businesses for more than 20 years. The company strives to ride the wave of evolving communications demands, even as the landscape shifts between in-person, remote and hybrid. Similarly, NetCarrier’s partner program promises more adaptive, interactive experiences with integrated options for support, account retention, the potential for upfront spiffs and other resources. ChannelVision sat down with NetCarrier president and CEO, Brook Lenfest, to discuss these and other developments. ChannelVision: What has been NetCarrier’s recent business focus? Brook Lenfest: We started 2023 focusing on the continual development of our platform. That means enhancing quality control and feature additions to fulfill changing communications needs for new and existing customers. We expanded our offerings and features by integrating Microsoft Teams and adding Yealink phones and SMS messaging. CV: The economy seems to be affecting all businesses. How has this impacted NetCarrier? BL: The need for people to communicate hasn’t changed, but the methods have been improved. We had to change directions and integrate with Teams to adapt to industry demands. Companies were utilizing Teams for remote/hybrid workers and wanted to employ it for internal and external communications. Businesses are struggling financially. We’re fortunate that we developed our own technology that eliminates licensing costs, helping provide affordable solutions for customers. CV: How has NetCarrier’s partner program adapted to the landscape? BL: The landscape for partners is a mix of provider mergers, downsizing and consolidating. Providers are more focused on restructuring and fall short on supporting channel partners. This has a negative impact on agents’ ability to be successful. We’re also seeing consolidation within the brokerage world, with agents becoming concerned about getting paid and seeing a smaller piece of the pie. We’ve added key personnel to expand our national channel presence. We’re growing our partnerships with MSPs, IT consultants and agencies through direct partnerships, eliminating the middleman, ensuring they’re properly compensated and their customers are being supported. CV: What benefits does NetCarrier offer partners? Why should they sign with you directly? BL: We offer “evergreen” contracts with no revenue commitments and high residual payments. Agents have access to key NetCarrier staff members for strengthened support. We also offer additional incentives such as 24 to 28 percent commission when partners sign directly with us. Agents want to work directly with providers that have support teams rather than those with an underrated or inadequate support desk. CV: How can NetCarrier help partners win more business? BL: Our sales reps take time to dive into customer call-flow and business operations, providing customized solutions. We do onsite and webinar demonstrations and take a consultive approach when selling to customers. When agents are in a competitive situation, we are flexible with pricing to give partners a competitive advantage. We provide out-of-the-box custom solutions for clients, as many business models change with the economy and hybrid work environment. CV: Have you found more success in one industry over another? BL: We have a strong vertical presence in the dental, municipal, legal and financial sectors, deploying our Contact Center Lite solution to handle high call volumes with minimal front-desk staff. This smart-queueing solution impacts call-volume management. This provides enterprise-level features at SMB prices – under $30 a user. CV: What else is on NetCarrier’s horizon? BL: NetCarrier is adding texting from a business phone number. Texting allows customers to communicate in new ways with their customers. Mobile providers are cracking down on the types of texting allowed, so brands now have to register their company for 1:1 and mass-texting campaigns. We’re rolling this out at the exact time of this change and working to help clients meet texting requirements. Other providers struggle to adapt to new regulations. NetCarrier ’s offerings are always in development to remain current with or ahead of customer demand. We’ll keep improving the platform. o For more information on NetCarrier and its extensive services portfolio, visit www.netcarrier.com, call (877) 625-6831 or email info@netcarrier.com. NetCarrier Continues Adapting to Changing Demand with Communication Technology Services By Brady Hicks NetCarrier’s Brook Lenfest CORE COMMUNICATIONS 86 CHANNELV ISION | MARCH - APRIL 2023
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