As a top provider of unified communications technology, Yeastar is constantly adapting to new developments in today’s increasingly hybrid landscape. With demand for seamless business communications and flexible workplace solutions surging, Yeastar works to create newer, easier ways for businesses to communicate, collaborate and thrive, whether for hybrid, in-office or remote work. ChannelVision sat down with Yeastar vice president, Prince Cai, to discuss the company and its direction. ChannelVision: What should we know about Yeastar? Prince Cai: Yeastar is the world’s leading provider of UC solutions and a Digital Workplace innovator. We help businesses realize digital value by making communications and workplace solutions accessible – from ownership and adoption to daily use and management. We have our own global partner network and over 450,000 customers worldwide. We’re committed to empowering value-oriented businesses with the right technology – including UC&C, workplace management and hybrid workplace solutions – to win in the modern digital world. CV: What sets Yeastar apart from the pack? PC: Yeastar offers “easy-first” and “flexible-first” solutions. The digital future should be straightforward and adapt to specific needs and budgets, regardless of where businesses start. It’s about the right technology, which is accessible, open, integrated and future-proof. Sure, the process can be complicated, time-consuming and expensive. We’re committed to helping customers remove barriers to connected and collaborative digital workplaces. Through our easyto-adopt, -use and -manage solutions, we support more easy, pleasant digital transformations. For our UC solution with cloud service, hardware, software and as-a-service offerings, we give customers the best approach for transformation. We also recently entered the workplace platform market with an integrated solution for room scheduling, desk booking and visitor management, combining the power of software/ hardware. We’re looking to create more opportunities for the channel, especially for AV resellers and integrators. CV: Where do you see the most potential for growth? PC: Hybrid work will be part of future work patterns. How can you successfully implement flexible arrangements to get employees back to the office? There’ll be increasingly growing need for technology that enables remote communication and collaboration. Cloud PBX and UC have seen significant growth in recent years. Their scalability, cost-effectiveness, remote accessibility, integration and advanced features can benefit businesses of all sizes. Coworking spaces, shared workspaces and hybrid office spaces will also be in demand. As more businesses adopt hybrid work, the need for workplace management platforms should rise for business operations that prioritize employee experience, space utilization and real estate cost. CV: Any recent developments you want to highlight? PC: There are a few innovations worth mentioning: • Yeastar Central Management offers cloud PBX service delivery and management to help service providers create, scale, monitor and manage cloud PBX services in one place. • Upcoming unified messaging features such as SMS over SIP trunking will consolidate text messages into Yeastar Linkus UC Clients. • Yeastar’s Workplace meeting room booking system allows employees’ to easily find and reserve meeting spaces that best suit their needs. • Yeastar Workplace desk booking system supports reservations of individual workspaces, optimizes desk utilization and occupancy and facilitates flexible seating. • Our revamped Partner Portal includes a new look and user experience, series of partner tools and marketing materials. CV: What can we expect to see from Yeastar in the future? PC: We’re dedicated to building the future workplace, empowering organizations, spaces and individuals in every way possible. The latest update of Yeastar Workplace introduces new devices such as an E-ink desk screen – to display availability – and a smart wall switch to control lighting based on meeting room occupancy. Plus, the room schedule display app displays real-time availability via a tablet. We’re also releasing a major update for our P-Series PBX System soon with several new features, including a new Yeastar Linkus Desktop Client, Linkus Mobile Client video call, more integrations such as Outlook integration and another Microsoft Teams integration option, PBX auto provisioning, hot desking, etc. o For more information on Yeastar, visit www.yeastar.com or call (972) 725-7999. Yeastar to Navigate Hybrid Working Future at CPExpo 2023 By Brady Hicks Yeastar vice president, Prince Cai CORE COMMUNICATIONS 88 CHANNELV ISION | MARCH - APRIL 2023
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