ICYMI Impartner introduced a new quote management capability bringing configure, price and quote (CPQ) into its PRM platform, connecting product configuration, pricing, segmentation and approvals. The move gives partners a direct path to create and advance quotes within the Impartner PRM platform, enabling faster movement from opportunity to submission while giving vendors control over the rules, products, pricing and approvals that govern each transaction. For many partnership programs, quoting remains a largely manual process, said Impartner. Partners often depend on vendor sales teams to prepare quotes because traditional CPQ systems are designed primarily for direct sellers or require additional licensing for external users. The result is a slower path from opportunity to revenue, increased administrative work for channel teams, and a partner experience that can limit the impact of programs. Impartner CPQ brings the process directly into the partnership workflow. Users can access a vendor-controlled product catalog and configure offerings based on their tier and segment. They can apply established pricing rules, create and compare versions, and designate a primary proposal. Once ready, the proposal can be submitted for approval within the Impartner platform. Unlike traditional CPQ solutions built around direct sales organizations, Impartner CPQ is purpose-built for channel partner ecosystems and operates as part of the existing PRM platform, said the company. It leverages partner segmentation, tiering and deal registration to create a connected workflow rather than requiring a separate system for external users. Vendors can define product catalogs, tier-based pricebooks, pricing rules and approval requirements, while users can configure products and bundles, manage configurable attributes, create multiple versions and submit a primary proposal through Impartner’s approval workflow. The solution supports a range of channel business models, including distributor, VAR and reseller programs, as well as hyperscaler co-sell motions, said Impartner. It also supports organizations running channel programs on HubSpot or Microsoft Dynamics, operating without a CRM, or using Salesforce without extending CPQ capabilities across large external user populations. Impartner Builds CPQ for Partners 50 CHANNELVISION | SUMMER 2026 FREE SUBSCRIPTIONS - Subscriptions to ChannelVision magazine are free to executives working for telecommunications service providers. Simply go to channelvisionmagazine.com and click on the subscribe link. Fill out the form completely and you will start receiving the magazine within six weeks. ADDRESS CHANGES, RENEWALS and CANCELLATIONS - Go to channelvisionmag.com and click on the subscribe link. For address changes and renewals, simply fill out the form, submit it and your subscription will automatically be renewed with your most current information. To cancel your subscription, go to the “Cancellations” header, click “here” and follow the instructions. CORRESPONDENCE - Send letters to the editor via email to Martin Vilaboy at martin@bekabusinessmedia.com. All other correspondence should be directed to Martin Vilaboy at 10115 E Bell Road, Suite 107 - #517 Scottsdale, Arizona 85260. REPRINTS - For high-quality article reprints, minimum of 100 quantity, please contact the publisher at 480-503-0770. ADVERTISING - For a media kit or information about advertising, contact Group Publisher Berge Kaprelian at 480-503-0770, berge@bekabusinessmedia.com. Ad Index Communication 4Voice (www.4voice.net) 2 Aditum Connect (aditumconnect.com) 17 AireSpring (www.airespring.com) 11 Alliance of Channel Women (allianceofchannelwomen.com) 43 ASCII Group (www.ascii.com) 25 C3 Complete (www.c3cloud.com) 51 Channel Partner Conference (channelpartnersconference.com) 41 Clarus Communications (www.clarusco.com) 5 CVxEXPO (www.cvxexpo.com) 28-29 Easton Telecom Services (www.eastontelecom.com) 15 Granite (www.granitenet.com) 7 GreenStar Marketing (gstarmarketing.com) 19 INCOMPAS (www.show.incompas.org) 47 Lumen (lumen.com/partners) 13 Netverge (www.netverge.com) 23 NHC (nhcgrp.com) Back cover P2 Software & Managed Services (www.p2telecom.com) 31 Snom (snomamerica.com) 9 SolEx (www.solexp.com) 21 Disclaimer: This index is provided as a free service to our advertisers. Every effort is made for accuracy, but we cannot be held liable for any errors or omissions.
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