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Servicing the changing workplace environment
T
here’s no doubt that businesses are chang-
ing in terms of how they work. They’re more
mobile, more cloud-based and more app-
centric. In turn, this is changing the land-
scape for channel partners looking to sell
into the marketplace.
Make no mistake, the changes are sweeping. A
Unify Square-Osterman Research survey for instance
reveals that Skype for Business usage on mobile is
expected to nearly double by 2018 – from 20 percent
today to 39 percent in 2018.
Essentially, businesses are looking for ways to
allow people to better work together to create value
– and be happier doing it. This has led many sectors
– especially tech companies – to be progressive in
adopting flexible working practices and collaboration
tools because they understand the value they bring,
especially in combination.
The borderless office is now truly a reality as well. ADrop-
box survey from earlier this year found that in the U.S., 40 per-
cent of all surveyed employees said they could occasionally
work from home or from a location other than the office. This
was a familiar pattern across all the countries surveyed. Such
“flexible” companies are not only poised for business success,
but they will also attract and retain the best talent, broaden
their diversity and further a virtuous cycle.
By
Tara
Seals
50
CHANNEL
VISION
|
July - August 2016