DAY 1 18 WISPAMERICA I MARCH 4 - 7, 2024 www.bekabusinessmedia.com Baicells Technologies – a global provider of turnkey 4G LTE and 5G NR solutions for operators and the enterprise – launched its Fusion RAN platform. The software offers a scalable, flexible RAN solution that allows service providers to offer multiple wireless services (2G, 4G and 5G) from a single networking platform. Fusion RAN delivers on the Baicells mission to connect more with less. The economical, distributed open platform allows operators to introduce and transition network services from one generation to another without major disruption to the network or requiring new investments for each upgrade. Fusion RAN hardware elements that are deployed to deliver one type of service can also later be repurposed to deliver a new generation of service. This translates to ROI for the service provider. The basic network elements of the Fusion RAN platform consist of a single high-performance base band unit (BBU) that can support up to 18 remote radio units (RRU) via multi-gigabit fiber. Each RRU, which can be located at considerable distances from the BBU, is software provision-able to support a specific air interface type: 2G, 4G or 5G. These RRU types can be mixed to best meet the local service requirements of the community and businesses the operator is serving. As the various local network endpoints evolve and upgrade to support new service types over time, the RRU elements can then be repurposed to support new services, streamlining the transition for the operator to achieve faster time-to-service and time-to-revenue. The platform will support GSM, LTE and NR bands for deployment in a variety of local markets. Initially the use case will be for outdoor deployments for mobility or fixed wireless, but indoor eNB and gNB can also be supported. This type of configuration allows for a centralized BBU located in a metro area that can offer a mix of wireless services across both outdoor and indoor environments, for the carrier. Despite regular headlines on the latest in 5G deployments, many regional markets still rely heavily on earlier generation of wireless services as their critical lifeline. As a result, service providers continue to balance the need for network upgrades to the next “G” against the need to continue offering legacy wireless services that many of their subscribers still expect. Fusion RAN provides an attractive technical and economical solution to managing this transition and, on the carrier’s, own schedule. “Being a global organization, Baicells must provide networking platforms that meet a variety of market requirements while still providing an attractive ROI,” said Lixin Sun, chairman and CEO, Baicells. “Our ability to offer a highly flexible and scalable solution with 2G, 4G, and even 5G, is very attractive for all kinds of service providers. Early interest in this platform has been extremely positive for us.” Baicells has already secured first trial and contract commitments with operators in Africa; general availability is planned for Q3 2024. J Visit Baicells at WISPAMERICA booth #602. Baicells Unveils Fusion RAN Network Platform for Mobile Operators, Service Providers Marketbroadband.com Announces Online Tool for Creating Broadband Facts Labels Marketbroadband.com is showcasing its new online tool for ISPs that need to generate FCC required Broadband Facts Labels. Starting in April, large ISPs are required to show consumers a standardized “broadband facts label” similar to Nutrition Labels that are required on packaged food products. In October, all ISPs will be required to provide these same labels. With variations in service offerings, even small ISPs could find they need 50 or more label iterations to cover all possible configurations, said Marketbroadband.com. “Marketing staff will most likely be charged with creating the labels for either print or online use,” said Ken Janc, president of Lorex, the company behind Marketbroadband.com. “We’ve been told by ISPs that an easy-to-use tool that allows them to customize the label template directly and download it in a .jpg file format will be a real time and money saver.” ISPs start with the FCC suggested label format and quickly customize it for each service plan. The .jpg file format may be downloaded and handed off to either the website administrators for online placement or to graphic designers for any printed material. “Using this tool will prevent a lot of inevitable back and forth with a graphic designer,” added Janc. “Marketing staff can create dozens of the labels in minutes.” While the Broadband Facts Labels are not technically required in mass media, ISPs should consider testing its use and the impact on response rates. In many cases, response and conversion rates may be higher when consumers can easily see what they are being offered and like what they see. The online tools have been released to select users and will be in full release on the Marketbroadband.com authorized ISP portal at Marketbroadband.LorexExpress.com on March 15. MarketBroadband.com specializes in providing turnkey marketing programs for wireless and fiber/wireline Internet service providers. J Visit MarketBroadband.com at WISPAMERICA booth #508.
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