WISPAPALOOZA Fall 2017 - Day 3 Show Daily

www. WISPA .org 2 3 www.bekabusinessmedia.com DAY 3 M arketbroadband.com , powered by Lorex, now offers marketing programs tailored specifically for COS Service Zones Campaigns. COS Service Zones is a cloud hosted demand aggregation solution. It allows an ISP to determine demand for broadband before they build. “With COS, the intended service area is divided into neighborhood zones,” explained Ken Janc, President of Lorex, the company behind Marketbroadband.com. “The neigh- borhoods are defined by zones on the map with distinct borders. The ability to target marketing to the zones – at the address level – is critical for eliminating wasted marketing that falls outside of the service zones.” When executing a direct-mail-based campaign, a marketer traditionally has had to target by zip codes or postal carrier routes. The challenge for ISPs has always been that their networks do not have borders that specifi- cally match up with those postal boundaries. To solve this problem for ISPs, Marketbroadband. com developed GIS Mapping tools that allow them to accurately extract only the business or residential addresses that fall within the network that the ISP has defined with either a GIS, .shp or .kmz file.  “Because we can provide address-level accuracy in our targeting, it was a natural adjunct for us to work with COS. By devel- oping a seamless process for structuring the demand aggregation solution and the marketing that feeds it, the ISP can focus more of their time on other aspects of the business,” added Janc.  In addition to this unique approach to pinpointing direct mail campaigns, Market- broadband.com also can provide all relevant marketing material for a full campaign, including magnet banners for installation machinery, yard signs, banners, flyers, door hangers or any other marketing material an ISP might need. “With COS Service Zones, you need to spread the awareness of your project in the first place. Social media is critical, but traditional marketing and, in particular, mailers are very powerful. We are very fortunate to have found an established and experienced U.S. partner that has an offer that fits like hand in glove with ours,” said Isak Finer, COS Systems chief marketing officer. “This cooperation makes our customers even more successful in their demand aggregation campaigns.” m A zotel has added three new features to its SIMPLer plat- form, which provides wireless broadband operators a complete inte- grated OSS and core network. Among the upgrades is elec- tronic signature capture, installers and service techs to capture elec- tronic signatures before they leave the subscriber’s location and save them to the system, ensuring clear communications and agreements on service and work performed among subscriber, tech, and office. Second is a phone friendly interface. Installers now can access everything they need right from their phones or tablets. No more balancing an unwieldy laptop and fighting to get a signal while installing a subscriber’s service.  Lastly is new LTE and fiber equip- ment integration. Azotel now integrates with LTE and fiber equipment, allowing it to interface with new advanced infra- structure and maintain the vital func- tionality needed by operators. The Azotel SIMPLer approach inte- grates seamlessly across all depart- ments. This replaces up to five busi- ness systems with one integrated system, greatly increasing the effective- ness of all departments within the organization, said the company. Today, the Azotel SIMPLer platform is deployed in excess of 160 networks world- wide, spread across 22 separate countries with a particular concentration across Europe, Africa, Canada and the U.S. m Watch for future newsletters with tutorials and more information on features and updates. Or better yet, stop by booths #305 and #404 to learn more today. Azotel Adds Features to SIMPLer Platform Marketbroadband.com Offers Tailored Marketing Program for COS Service Zones Demand Aggregation Campaigns