DAY 2 WWW.WISPA.ORG 2 1 www.bekabusinessmedia.com Marketbroadband.com, powered by Lorex, showcases its Fiber Field Marketing Toolbox in Louisville at WISPAMERICA. “The number of fiber deployment projects by small companies is growing,” said Ken Janc, President of Lorex, the company behind Marketbroadband.com. “These are often lean organizations that can at times get dragged into the operational side of things at the expense of sales and marketing. The Field Marketing Toolbox makes it easy to keep the marketing ahead of and on top of the fiber deployment and not behind it.” The Field Marketing Toolbox comprises three components: a Deployment Crew Marketing Kit, a Pre-Sales Marketing Kit and an Installation Crew Marketing Kit. Each Kit includes a few easy and affordable marketing tactics pre-packaged for the ISP. As the name implies, these are grass roots tactics executed around the fiber deployment and they complement the broader online digital and direct mail strategies that will follow. “Think of the folks deploying the fiber,” Janc said. “How many times a day does someone stop and ask the crew if they are running fiber plus a million other questions? Do they really have time for that? Vehicle magnets with QR codes that direct homeowners to all the information they need takes that off the field crew. Magnetic brochure holders on the side of trucks are there for the old school folks that don’t want to scan the QR. A-Frame signs ahead of and behind the crews announce and explain the project. Simple tactics that get homeowners engaged early—and ideally, signing up before you’ve even finished the field work.” Each kit is packaged with a few tactics. They can be personalized to the ISP and ordered as packaged or the kits can be customized around the needs of the ISP. Kits will become available on the MarketBroadband.com Authorized ISP Marketing portal on March 20. WISPAMERICA attendees will receive 10 percent off their initial order. m MarketBroadband.com specializes in providing turnkey marketing programs for wireless and wireline Internet Service Providers. More information may be obtained by visiting booth 103, MarketBroadband.com or by contacting it directly at 800-792-8812 or customerservice@lorexinc.com. Grandstream, connecting the world with unified communications and networking solutions since 2002, has released a new Wi-Fi router. The GWN7052F is a dualband Wi-Fi router that provides 2x2:2 MU-MIMO to support Mesh networking, wired AP connections, VPN, advanced QoS, powerful security features and more. It offers Wi-Fi speeds up to 1.27Gbps, supports up to 100 concurrent clients and includes 1 Gigabit SFP port along with 4 WAN/LAN configurable ports. By providing accelerated Wi-Fi speeds with strong security protection and advanced features, the GWN7052F is an ideal router for internet service providers (ISPs), residential users and small business networks. The GWN7052F is the latest addition to Grandstream’s GWN Series of Networking Solutions. It is built to support bandwidthdemanding applications, including smart office and home automation, 4k Ultra HD video streaming, web meetings, video conferences, online gaming and more. The GWN7052F provides a variation of the GWN7052 that includes a Gigabit SFP port, WAN/LAN configurable ports and 256MB RAM. Grandstream’s GWN series Wi-Fi routers support VPN to allow remote employees to connect securely to the corporate network from home or branch offices. It provides enterprise-grade security features to ensure secure Wi-Fi and VPN access, including unique security certificates and random default passwords. To ensure easy installation and management, GWN series models include a builtin controller embedded within its web-user interface. The GWN series also can be managed by GWN.Cloud and GWN Manager, Grandstream’s free cloud and on-premise Wi-Fi management platforms. Other GWN7052F features include: • Dual-band 2×2 MU-MIMO • Dual core 880MHz processor • Provides Wi-Fi speeds up to 1.27 Gbps to support up to 100 wireless devices • Up to 16 total SSIDs, 8 per radio • 1x Gigabit SFP port and 4x Gigabit WAN/LAN configurable ports; 1x USB 2.0 port, 1x Reset pinhole • Embedded controller can manage itself and up to 50 Grandstream GWN Series APs • Supports Mesh networks with Grandstream access points to provide network expansion • Built-in VPN support • Provides 256MB RAM to support up to 60K NAT sessions The GWN7052F is generally available now for purchase through Grandstream’s worldwide distribution channels. m For information, stop by booth 301 and visit with Grandstream representatives. Marketbroadband.com Unveils Fiber Field Marketing Toolbox Grandstream Adds New Dual-Band Wi-Fi Router
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