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Global Capacity spent 2015 ramping up its channel
strategy, and now boasts hundreds of partners in its partner
program who are working with the company to design and sell
customized network solutions to meet a variety of complex
business needs.
The move is a significant evolution for the connectivity-
as-a-service company, which purchased MegaPath’s channel-
oriented network services business unit in January 2015. The
acquisition expanded Global Capacity’s services footprint but
also gave it an inherited base of additional channel partners,
for whom it provides a streamlined path to network design
that is unique in the industry.
Global Capacity’s unique value proposition for partners lies
in the One Marketplace platform. As market factors, including
Ethernet and cloud growth as well as the proliferation of higher
bandwidth applications, create unprecedented demand for
advanced connectivity services, agents, VARs, resellers and
others find themselves needing to provide tailored connectivity
designs for their enterprise and SMB customers.
One Marketplace combines an interconnected,
aggregated data network with a cloud-based application
that automates the design, pricing, delivery and
maintenance of network solutions from a raft of carrier
partners, all governed by a single MSA, SLA and invoice.
In this way, it eliminates the complexity and inefficiency of
buying connectivity to preferred business destinations.
In all, One Marketplace offers a cornucopia of multi-carrier
services for channel partners to leverage for their end users.
The portfolio includes:
• Internet services and private line across the U.S.
and internationally
• Largest EoC network provides near ubiquitous reach
from 2,007 central offices
• National T1 coverage provides reliable low bandwidth
solutions for smaller branch offices
• High bandwidth Internet leveraging greatest state of
interconnectedness to fiber providers
• Carrier Ethernet – built on MEF ENNIs with the ability
to deliver end-to-end services and SLAs
• 1Gbps and below services
• Competitive pricing in Tier 2 and 3 markets,
as well as Tier 1
• Near ubiquitous coverage
• 9.6 million U.S. addresses
• 40 million global addresses
• Direct connectivity to cloud providers
• AWS, Google Cloud Platform and Equinix Cloud Exchange
• Multisite, multi-state, multi-country network solutions
• Sourcing International connectivity
• Recent multisite wins include China, Central America and
South America.
• Complex multi-site, multi-technology private networks
With a range of connectivity types at their fingertips,
partners can give companies a total solution to accommodate
all of their last-mile needs with the combination that makes
the most sense from a capacity and budget perspective,
across fiber, cable access, copper or a mix. As such,
partners can help enterprises and SMBs to support varied
requirements such as disaster recovery and backup, WAN
optimization, fax lines and alarm lines, SIP trunking and IP
communications, applications and more – all within a single
customized communications solution.
With the ability to identify the best access solutions to
meet customers’ specific data, voice and cloud needs and
requirements, partners can differentiate themselves with
design and planning, offering multiple options with quality,
scalability and economics at the forefront, and then overseeing
the implementation until completion.
Global Capacity also offers partners access to managed
services and over-the-top applications. The company’s recent
agreement with Intelepeer is one example of how Global
Capacity is working with application, OTT and cloud providers
to bundle together connectivity and applications for agents
and master agents to take to market. Partners with their own
managed services can also leverage One Marketplace to bring
a total solution to their customers.
IntelePeer established interconnection to Global
Capacity’s One Marketplace at its Chicago, Dallas and
Denver switching facilities, to enable the efficient delivery
of its CoreCloud SIP trunking service to end-user locations.
With access to real-time pricing and an automated
service delivery platform, IntelePeer can secure the high-
performance Ethernet connectivity needed to quickly and
cost-effectively connect customer locations across the U.S. to
its SIP trunking service.
“Extending network reach via One Marketplace has enabled
IntelePeer to reliably deliver our SIP trunking service to any U.S
customer regardless of their location,” says Phil Bronsdon, CTO
at IntelePeer. “Along with expanding our market share, One
Marketplace’s quick turnaround on quotes and proactive circuit
monitoring resulted in improved responsiveness and accuracy,
thus enabling the best customer experience.”
ROFILE
d
s
anaged
Services
IP
T lephony
IP
Telephony
By
Tara
Seals
Global Capacity Embraces
the Channel with
Connectivity-as-a-Service
73
2016 Directory
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Channel
Vision