ChannelVision Magazine

icymi Telesystem’s SD-WAN service is officially ready for the mass market. “We place a high priority on our value proposition in the security space. For over eight years we have offered edge device and cloud based service options to manage security and threat considerations for our end users, addressing everything from con- tent management, to WAN link redun- dancy and managed VPN services,” said Warren Reyburn, chief revenue officer of Telesystem. “In 2017, we launched our always-on Secure Inter- net as a Service to great response and success. I view SD-WAN with Security as yet another contributing member of the overall security portfolio. We spent an extensive amount of time conduct- ing due diligence and put this offering through its paces in our labs and in the field, to ensure it meets the demands of our end user community.” According to Telesystem, the early feedback on SD-WAN adoption gave the company valuable insight as to where other providers were falling short. With those lessons learned, Telesystem wanted to develop a prod- uct that met customer expectation. Doing that meant understanding the market demand for solid technology, integrated security and full customer support – all of which is part of Tele- system’s rigorous product develop- ment process. “Early on, we knew we wouldn’t be first to the market, but we didn’t see that as a detriment. Instead, our per- spective was to focus on developing a product that we could confidently launch, without sacrificing our user experience,” stated Mike Bilik, chief marketing officer of Telesystem. You want to grow your revenues. You want to generate evergreen resid- ual commissions. You want to provide your advertisers and customers with the best solutions to grow their busi- ness. To do this, you know you need to provide cutting edge online market- ing tools as part of your product suite. Let’s face it, digital marketing has be- come the gold standard for generating meaningful customer connections. But how do you do this in an age where consumer attention spans are dwindling? You know – and your cus- tomers know too – that marketing strat- egies, even online, need to shift as attention spans shrink. The solutions you offer need to make connections and capture customers quickly and efficiently. You’ve got eight seconds or less to connect business and con- sumer. How will you do it? In Vivial Media’s newest white pa- per, “Marketing in the Age of the Dwin- dling Attention Span,” Vivial’s mar- keting experts reveal how consumer attention spans are changing as tech- nology continues booming. More than that, they’ll reveal how you can expand your business by providing your cus- tomers with marketing tools that ad- dress changing consumer behaviors. Whether you sell directly to local businesses, provide advertising and marketing solutions to those looking for placement within local media, or you work with subagents who sell to those businesses, you’ll find valuable insights in this white paper. With the latest data and examples of specific product suggestions, this white paper will get you on the road to growing your revenue – even as attention spans shrink. Interested? To learn more or down- load the white paper, visit Vivial at Channel Partners, booth 3056, or find us online at ‘Women in the Channel’ Rebrands Women in the Channel (WiC), a not-for-profit organization focused on accelerating the growth of female channel leaders in technology, an- nounced that it is changing its name to Alliance of Channel Women. “Our new name, the Alliance of Channel Women, better reflects the collaborative way we work together as women to foster a culture of equality in the indirect channel,” said Alliance of Channel Women president Stacy Conrad, vice presi- dent of channel sales at Fusion. “In addition, the new name enables us to better differentiate our brand in the marketplace to attract and sup- port our members, sponsors and strategic partners.” Along with its new name, the Alliance of Channel Women has refined its mission statement: “Our mission is to advance careers and leadership roles for women at the highest levels in the technology channel by providing education, community, advocacy and opportu- nities for personal growth.” WTG Adds BCN to Solution Portfolio Master agent WTG and BCN an- nounced a partnership whereby WTG can now offer its sub-agents access to voice, data, wireless and cloud services based on BCN’s portfolio of more than 75 underlying wholesale network providers. “WTG’s  longstanding reputa- tion for exceptional partner sup- port complements BCN’s partner value proposition and positions our teams to succeed in deliver- ing  unique, high-quality technol- ogy solutions for customers,” said Michael Ginsburg, BCN vice presi- dent of sales. Telesystem Launches SD-WAN with Integrated Security Grow Revenues as Attention Spans Shrink Channel Vision | March - April, 2018 72