ComptelPLUS Fall14 Show Daily Day 2

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COMPTEL PLUS Fall 2015 Business Expo
COMPTELPlus | Tuesday, October 20, 2015 Beka Publishing, 18
DAY 2
ADTRAN Partners with Comptel, Debuts Cloud Analytics
ADTRAN Inc. (Booth 508) is collaborating with
Comptel Corp. to accelerate the time-to-
market for broadband providers. And, it has
announced an analytics function for its ProCloud
managed services suite.
The first fruit of the Comptel union is a
turnkey integration solution that creates a
unified management architecture for multi-
vendor FTTx solutions.
Carriers and retail service providers can thus
adopt a service orchestration architecture capable
of decoupling customer premise equipment and
central office access (and vendor lock-in), via auto-
mated FlowOne fulfillment.
The two companies have been working
together to integrate key northbound inter-
faces from ADTRAN’s family of FTTx solutions
into Comptel’s FlowOne Fulfillment. Comptel’s
FlowOne Fulfillment platform can manage
ADTRAN’s entire broadband portfolio through its
established network OSS system.
Broadband providers can take advantage
of the functionality to expand their service
footprint and rapidly deploy Gigabit, Ethernet,
VDSL2, , GPON and other services to resi-
dential and business customers.
“Unlike others, Comptel aims to help service
providers to build a unified vendor- and tech-
nology-agnostic service orchestration solution,
which supports any sales channel and enables
smooth migration from traditional to cloud infra-
structures,” said Jussi Wäre, vice president of ANZ
& Alliances APAC for Comptel. “Together with
ADTRAN, we significantly speed up the introduc-
tion of a modern service delivery platform for
broadband service providers.”
Analytics for Better
Monetization
ADTRAN has announced separately the latest
expansion of its ProCloud managed services port-
folio, with the addition of ProCloud Analytics. It
enables carriers, managed service providers and
enterprises to capture customer demographics
and translate that data into actionable business
intelligence to uncover ways to better monetize
network services.
The first natural application for the solution is in
the wireless network: After a user logs onto a Wi-Fi
network, ADTRAN enables the authorized collec-
tion of the user’s e-mail, name, age, gender, home
town, type of device used to connect, birthdate
and more. A sophisticated built-in marketing plat-
form within the ProCloud Analytics solution then
enables a provider to push targeted e-mail or SMS
messages and incentives based on a wide range
of criteria. For example, retailers can automatically
welcome a first-time customer with a coupon, or
reward frequent visitors with a free gift.
“Cloud-managed wireless networks are
becoming more prevalent, and open up greater
opportunities for organizations to layer additional
services that drive efficiency and value into the
network,” said Nolan Greene, research analyst
for IDC’s network Infrastructure group. “Public-
facing businesses like retail, restaurants, sport
stadiums and others are seeing Wi-Fi as a more
direct opportunity to engage with customers.
Businesses are now able to deliver the right infor-
mation to the right customers, incentivize at the
most opportune times through targeted offers,
while enhancing the overall customer experience.”
The Durham Bulls Baseball Club is an anchor
user of the feature.
“ADTRAN helps us maintain a strong network
experience to support fans’ connectivity demands,
and ProCloud Analytics is crucial to our ability to
understand the demographics of our fan base,”
said Scott Carter, director of marketing at the
club. “We have a better understanding of who
is coming to the ballgames and how often they
return. Guests at the stadium can simply use
their existing social media accounts – like Face-
book, Twitter, Instagram, LinkedIn, Google – or a
customized portal to access the free Wi-Fi service.
We are encouraging social media engagement
and capturing critical data that helps us connect
fans to a more enjoyable experience with promo-
tions, in-game mobile applications and reasons to
keep coming back.” o
I ntegra, an INCOMPAS member and a
provider of fiber-based, enterprise-grade
networking, communications and tech-
nology solutions, has completed its acquisition
of opticAccess LLC.
The deal significantly expands Integra’s
network in the western U.S. and gives Integra an
owned, dense, unique metro fiber in all major
markets throughout the region.
“This expansion of our network makes Integra
an even stronger communications partner for
wholesale, enterprise and government customers
seeking high-reliability, high-bandwidth network
solutions in the western U.S.,” said Marc Willency,
CEO of Integra. “Our acquisition of opticAccess’
network adds 3,500 route miles to Integra’s
network, including key infrastructure in Seattle,
Oregon, the Bay Area and southern California.
Integra will continue to invest in our network to
strengthen our infrastructure, better serve the
needs of customers, and increase our standing as
one of the largest regional fiber network opera-
tors in the country.”
Integra estimates that the network expansion
will increase its addressable near-net demand
by approximately 40 percent. The addition of
opticAccess’ assets also differentiates Integra’s
regional long-haul fiber network in a significant
way by adding more unique, owned, low-latency,
long-haul routes that connect all of the major
western operating markets, key data centers
(more than 100 connected to Integra network in
total) and cable landing stations. This expansion
also enhances Integra’s West Coast long-haul
route with a diverse low-latency path for primary
and protected routes from Seattle to Los Angeles.
Earlier this year, Integra announced its new
approach to local design, account management and
customer support for its Electric Lightwave business
(serving large enterprise, government, education
and carrier customers) and Integra Business (serving
regional andmiddle-market enterprise customers).
The opticAccess acquisition extends Integra’s capa-
bilities, breadth and reach to additional customers
that Integra can servewith this enhanced customer
servicemodel, the company said. o
Integra Completes Acquisition
‘ADTRAN helps us
maintain a strong
network experience to
support fans’ connectivity
demands, and ProCloud
Analytics is crucial to
our ability to understand
the demographics of
our fan base.’
— Scott Carter,
Durham Bulls Baseball Club