61 2024 DIRECTORY | CHANNELVISION IoT - Internet of Things applications will open up new revenue streams for the partner community, thanks to 5G and 4G. This will start in 2024 but will really expand in 2025 to 2027 as the penetration for 5G access matches the saturation of 4G today. One market forecaster predicts more than 30 million devices in the U.S. by 2026, exploding to nearly 400 million devices running IoT applications in 2027. Similar to the proliferation of internet service in the mid-1990s, we are in the embryonic stage of this service with most IoT applications yet to be developed. 4G - Let’s not forget 4G – it’s not going away, and as 5G proliferates it will relieve overcrowding on the 4G space. Expect pricing to go down and speeds to rise. Demand for 4G will continue for both wireless back-up of wireline services and IoT. Its advantages over usage-based 5G include ubiquity, lowcost usage plans and significantly lower router costs. Millimeter Wave - Up until now, this type of 5G has been reserved by 5G underlying carriers for sports stadiums and other large outdoor venues, but this technology has several terrific business applications. You should anticipate in 2024 that this spectrum will be opened for resale. Private 5G - Partners will be able to work with suppliers such as NHC in building and managing secure private 5G networks and solutions for hospitals, campuses and manufacturing facilities. The sky is the limit for 5G-related services. One research firm predicted that revenue generated from services riding on 5G will exceed $2 trillion by 2030, another estimated annual growth of 5G for B2B applications to exceed 65 percent CAGR during the next six years. This will be the gift that keeps on giving for our channel. Returning to the Office - Fueling Demand Employees are being asked to return to their offices on a more regular schedule. That is great news for CSPs such as NHC and our partners. Why? Because a business’s internet access, network security infrastructure and phone system has not been improved since COVID struck. Internet Access - Bandwidth demand has doubled every two years since the 1980s. Partners, your customers need more bandwidth. Our channel has never had more access options with higher bandwidths and cheaper rates than now, utilizing individually or in combination with FWA, fiber DIA, G-PON or cable broadband. Cable companies and local exchange carriers (LECs) are increasing bandwidth, adding features and cutting cost to compete for every circuit. The Feds are pumping $65 billion into “universal broadband.” Regional fiber providers are expanding their networks as well. This is great for our channel. Network Security - Networks are vastly more interconnected than ever before. Our customers must concern themselves with connectivity to their locations, virtual and hybrid work from home employees using their personal phones and devices that access company owned virtual applications, as well as connectivity with customers and suppliers. Hackers want access to it all. From DDoS mitigation and secure access service edge (SASE) to fully managed network security solutions, these services will continue to be in high demand. UCaaS - Replacing old standalone phone systems and the need to accommodate the communications requirements for hybrid and work from home employees continues to drive demand. Forecasts range from 15 to 25 percent CAGR during the next 48 months. Another study found that 65 percent of the respondents who either own or plan to own a UCaaS solution said the number one reason to choose a particular communications service provider was a reputation for delivering good customer experience with the design, installation and ongoing support of the system. It was more important than unique features, pricing or brand. POTS Migration A recent report estimated that there are still 13 million POTS (plain old telephone service) lines in use commercially in the U,S. That is down from about 50 million business POTS lines 10 years ago. Look for continued demand by customers to migrate from LEC POTS to less expensive solutions including hosted VoIP/UCaaS, cable POTS or wireless POTS. At NHC, we offer all these solutions. Technology Trends Rise of Edge Computing - Distributing CPU power from distant data centers in the cloud to small fully automated facilities nearer to a computer requiring the extra resources will rapidly speed up processing and enable more IoT and AI related applications. AI and ML Advancements - These technologies are already available to help big carriers process orders faster and more accurately. Expect significant improvements in language processing and automation. Technology comes and goes, but at NHC, we believe that people buy from people they like and respect. For more than 21 years, nothing is more important to us then building and maintaining great customer experiences and partner successes. NHC, as THE Communications STACK Provider, offers managed aggregation from more than 80 access suppliers, our own Overlay UCaaS and best-of-breed SD-WAN service, as well as a several managed network solutions. NHC is one of the largest partner-exclusive CSPs in the U.S. and Canada. o Glen Nelson is a 40-year veteran of the telecommunications industry and is co-founder, VP marketing & business development at NHC, The Communications Stack Provider and one of the largest partnerexclusive network resellers in North America. ... a business’s internet access, network security infrastructure and phone system has not been improved since COVID struck.
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