Fleet management is becoming a growing priority for businesses as they seek to enhance operational safety, cut costs and enhance productivity. Research company SNS Insider predicts the fleet management software market will reach $80.26 billion by 2030, representing a CAGR of 17.3 percent through 2030. “Fleet management software not only improves internal operations but also contributes to enhancing customer experience,” said SNS Insider analysts. “Real-time tracking, accurate delivery estimations and proactive issue resolution contribute to improved service quality, thereby fostering customer loyalty and satisfaction.” Channel partners can tap into the growing fleet management opportunity by working with Azuga, a Bridgestone company and a key provider in the SNS Insider report. As a leading provider of connected vehicle solutions and safety telematics, Azuga offers a comprehensive IoT fleet tracking solution that combines GPS, AI cameras and fleet management tools in an affordable, user-friendly platform. Companies across all industries use Azuga Fleet to turn raw data from vehicles and drivers into actionable intelligence for optimizing operations. Azuga helps partners unlock new revenue streams through monthly subscriptions, hardware sales and ongoing support. Partners also benefit from expert training, joint marketing and co-branding opportunities, and flexible engagement models that can scale as the business grows. Azuga offers three levels of partnerships: • Referral partners earn ongoing revenue without the responsibility of sales, training, support or customer billing. • Reseller partners deliver Azuga’s solutions directly to customers with flexible billing options, dedicated sales support and training, and the option to private label. • Integration partners link Azuga’s telematics and video data into their solutions, leveraging Azuga’s world-class APIs and support resources. “Partnering with Azuga is a great way to expand your product portfolio and leverage our fleet tracking expertise,” said Azuga senior channel manager Tracy Avanzo. “We help partners stand out in a crowded market by adding value while also raising the bar for fleet safety.” Azuga can serve any fleet regardless of the number of vehicles. In fact, Azuga Fleet now powers more than 13,000 commercial fleets of all sizes. “A fleet can consist of one vehicle or even thousands of them,” Avanzo explained. “The reality is, any company that owns vehicles must have a dependable way to track and manage them. Azuga fills this crucial need, with plug-and-play GPS devices that are simple to install, affordable to scale and easy to manage from any smartphone, tablet or laptop.” Partners also have the option to stack products with Azuga to increase revenue. For example, it’s possible to sell Azuga alongside products such as rugged tablets from providers including Honeywell and Zebra. This strategy can be useful when approaching customers about Electronic Logging Device (ELD) compliance. What’s more, Azuga partners can leverage the Bridgestone brand to access national discounts on tires and fleet services at Firestone’s Complete Auto Care locations. Bridgestone acquired Azuga back in 2021 to further its commitment to sustainable mobility. Thanks to this acquisition, Azuga partners can maximize cost savings and streamline operations by taking advantage of its discounted services. As Azuga director of sales and partnerships Chris Johnson explained during a recent ChannelVision CVTV interview, Azuga now serves as Bridgestone’s central operating system for fleet management in the U.S., with a core mission to enhance operational efficiency while improving safety by reducing the frequency of dangerous accidents and costly insurance claims. “In addition to being one of the world’s largest tire manufacturers, Bridgestone now offers mobile technology to fleets and the customers they serve,” Johnson said. “Azuga is a core part of Bridgestone’s sustainable mobility initiatives, and we complement the great things Bridgestone is doing with their investment in enhanced fleet management solutions.” Now is a great time for partners to get involved with Azuga, with the company actively seeking new partners and looking for creative ways to distribute its fleet IoT solutions. Right now, Azuga is aggressively partnering with complementary software providers, TSDs and MNOs. In addition, Azuga is continuously innovating and pushing the envelope around connected vehicle solutions and safety telematics. Partnering with Azuga ensures that customers always stay ahead of the curve and leverage the latest in fleet safety and telematics. “Expect a lot more innovation and technological advancements in and around fleet maintenance and safety from Azuga, along with increased synergies from Bridgestone,” Johnson said. “In addition to enhancing fleet safety and efficiency, we’re also driving savings on tires and fleet services. So it’s a very unique combination that Bridgestone and Azuga bring to the table, to help channel partners serve their customers.” o Laser-focused on Partner Growth By Gerald Baldino Azuga’s Tracy Avanzo Azuga’s IoT fleet management platform opens the door to new revenue streams and stickier CX 42 CHANNELVISION | MAY - JUNE 2024
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