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based on market size and techno-

logical advancement.

It should be noted that with the

infiltration of modern malware, zero-

day exploits and new advanced

threats, traditional approaches to

security will not succeed in the era of

IoT. As a result, collective or shared

threat intelligence will be a top pri-

ority for IoT security. At the same

time, the solutions are myriad. They

include information asset manage-

ment, analytics, encryption, data loss

protection (DLP), intrusion detection

and prevention (IDS/IPS), distributed

denial of service (DDoS) protection,

vulnerability management, device

management and others.

In addition to the software plat-

forms, partners can offer a range of

services: consulting services, man-

aged services, risk assessment, and

support and maintenance services.

Also, cloud-based security solu-

tions are providing good opportunities

for the growth of the IoT security mar-

ket by minimizing implementation and

maintenance costs, and organizations

are shifting toward the deployment of

cloud-based security solutions.

For channel partners, adding

such IoT security profiles to their

portfolios will go hand in hand with

connectivity and solution sales, and

the time to strike is now. A study

from cybersecurity specialist Web-

root found that businesses are really

taking IoT seriously this year, with 87

percent of respondents saying they

will be implementing IoT focused

projects and strategies in 2016. And,

68 percent are expecting to see real,

tangible paybacks from their invest-

ments. Offering security will be a

critical piece of the picture.

Yearly growth in newly discovered malware samples by platform (ReversingLabs)

Cybersecurity Market Annual Forecast

over

22%

0%

Source: BIA Kelsey, U.S. market

Source: Business Insider Intelligence

Estimated Global Cybersecurity Market

2015E

2016E

2017E

2018E

2019E

2020E

USD (Billions)

USD (Billions)

Global

$160

$80

$0

Connected Car

Connected TV

Mobile/Network

PCs

loT Devices

Wearables

$160

$140

$120

$100

$80

$60

$40

$20

$0

2015E 2015E 2015E 2015E 2015E 2015E

Android

Document

FreeBSD

iOS

Linux

MSIL

Other

Perl PHP

UNIX

Windows

116

%

153%

35%

235%

212%

33%

752%

88%

-2%

-67%

-33%

-100% 0%

100% 200% 300% 400% 500% 600% 700% 800%

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CHANNEL

VISION