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For net2phone, the today is about
providing a high-quality VoIP ex-
perience to business customers
that are migrating from traditional
systems to the cloud. The tomorrow
includes embracing global expan-
sion and millennial-friendly commu-
nication paths such as messaging,
chat and collaboration.
“net2phone understands that voice
is the lifeline of business communica-
tions today, and we’re excelling at
providing superb service every step
of the way,” said net2phone president
Jonah Fink. “At the same time, we are
proud to say that we’re laser-focused
on the tomorrow. We are committed to
supporting our customers and chan-
nel partners as they look to support
existing and future business objec-
tives – and this positive experience is
felt from our customers right from the
start with successful onboarding, and
follows the customer daily as they
benefit from our service.”
Move to Cloud:
Today’s Opportunity
As more and more businesses
become interested in leveraging cloud
technology to support core organi-
zational initiatives, channel partners
have a key talking point: modernizing
the core communications of bread-
and-butter local businesses. At the
same time, the company is working
on global expansion of those core
services and providing solutions that
scale to large enterprises.
“If a channel partner would take
a moment to walk down the main
street of any town in America and
analyze just how many of the exist-
ing businesses are still using legacy
phone systems and incumbent
telecom services, the opportunity
is clear,” Fink said. “Law firms, real
estate offices, medical practices, re-
ally any type of professional service
or retail business, all share the com-
mon goal of needing more features
and functionality to improve their
business’s communications and add
savings to their bottom lines.”
Fink said that partners have a big
opportunity to provide leadership and
market education to many of these
organizations – fulfilling their roles as
trusted advisors.
“The challenge is to wake up Main
Street and make them aware of what’s
out there,” he explained. “’Cloud’ is a
vague term and can be scary to some
businesses, so it is incumbent on
net2phone and the channel partners
to define the advantages of cloud te-
lephony. Here at net2phone, we are
prepared to make the investment and
assist channel partners in this very
important set of education.”
Another strategic initiative for the
company is its global presence; it’s
expanding its technology to inter-
national offices around the world.
net2phone has already launched
services in Brazil, and soon, the
net2phone products and feature sets
will be available in other South Amer-
ican countries as well as in Europe,
where net2phone already has the
local infrastructure, talent, licenses
and know-how.
“There is no other provider today
that can state they have this range of
solutions in all of these markets, so
it is absolutely going to be a compel-
ling statement in the marketplace that
net2phone is providing an international
service around the world,” Fink said.
“We want to be a one-stop shop for
businesses of all sizes – whether you
are a startup or a large enterprise, net-
2phone will have a solution.”
AdvancedApplications:
Tomorrow’s Promise
net2phone is taking strategic ac-
tion to prepare for the next generation
of communications as well. As young
millennials begin to join the workforce,
they’re driving the use of technology
that slants dramatically toward non-
traditional voice applications, such as
chat and messaging.
To dovetail with this, net2phone
has made a strategic acquisition of
Live Ninja, based in Miami.
Live Ninja’s expertise and focus
is on messaging, collaboration, video
and presence – and net2phone plans
to integrate and absorb these technol-
ogies into its hosted voice product set.
VoIP to Nuts
By
Tara
Seals
F
or any business to be successful,
there needs to be a focus on both
the today and the tomorrow.
net2phone focuses on today’s opportunities
and tomorrow’s promise
Core Communications
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Channel
Vision
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March - April, 2017