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“Just as the young millennials are re-
lying on chat and messaging, we believe
that the business community will do the
same, and we very much look forward to
bringing them the ability to use alterna-
tive methods of communicating, along
with our hosted voice, all in a single of-
fering,” said Fink. “This eliminates the
‘swivel-chair syndrome,’ as a net2phone
business user can enjoy all methods of
technology and communicating rather
than toggling between alternative ap-
plications. It’s clear this will be a strong,
value add to the channel, as it will in-
crease ARPUs, stickiness and longevity
to the customer lifespan.”
Focus on Channel
Excellence
Against this state-of-the-market back-
drop, net2phone is keenly aware that
there are two sets of valuable custom-
ers: end users, and then the channel
partners that contribute to the growth of
the business and overall success. That
said, a channel partner has a different
set of requirements from an end user,
which the company seeks to fulfill with
an advanced set of channel partner
tools. It’s also enhancing its program to
accommodate new types of partners.
On the tools front, net2phone’s
partner portal is a key differentiator: it
allows partners the autonomy to easily
create executable quotes and sign the
customer up for service quickly.
“What we’ve
noticed with our
competitors is that
there’s this concept
of a ‘quoting desk’
where the partner
has to ask for a
quote to be created,
and there’s some
time involved in between the partners’
sales meeting and when an actual quote
goes out and then eventually is turned
into a live order,” said Fink. “However,
the net2phone partner portal enables
our partners to quote their customers at
any time themselves via an easy to use
web panel.”
The quote is automatically sent to
the customer as an executable agree-
ment where the user can click, sign
and the order is automatically sent for
processing. The entire flow is com-
pletely automated at both the partner
level and the customer level.
Fink also explained that sales part-
ners that offer services such as cloud
storage, data security or network quality
already possess the skill sets that are
some of the key ingredients in providing
a successful cloud telephony installa-
tion – and due to this marriage between
cloud and telecom, the partner ecosys-
tem for net2phone is widening.
“Cloud telephony is no longer a
technology just geared to the tele-
phone installer,” Fink said. “The benefit
of the cloud is that it’s bringing in more
IT professionals and managed service
providers (MSPs) to the VoIP space.”
He added, “The program is now
suited for a wide array of IT professionals,
managed service providers and value
added resellers. The net2phone part-
ner program is designed to suit anyone
who has a portfolio of businesses and
makes it easy for them to sell the net-
2phone solution.”
As net2phone moves through 2017,
the company has a commitment to
help channel partners make the most
of all of these opportunities: transition-
ing legacy infrastructure, supporting
the needs of millennial workers, grow-
ing globally and offering tools to sup-
port a wider set of partners.
“I think what makes net2phone
truly unique is our passion and energy
for the channel,” said Fink. “Compla-
cency is a dirty word in the halls of
net2phone. We are constantly evolv-
ing our product set and improving our
channel partner tools to meet today’s
needs and prepare for tomorrow’s de-
mand. net2phone is not looking to fol-
low, we are looking to innovate. There
seems to be a lot of ‘me-toos’ in the
market. However, net2phone has the
resources and will to do things differ-
ently. We are determined to shake up
the industry, both at the end-user and
channel levels. Interesting things are
coming. Stay tuned.”
o
Core Communications
net2phone president
Jonah Fink
Growth in
Corporate Value
Time
Invested:
Less Than
One Day
Profit Margins vs.
Agent Commissions
52%
15%
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