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EMERGENT
6 percent having implemented it.
However, when asked about fu-
ture implementations, surveillance
jumped to 32 percent. Sector-wide,
83 percent report increased busi-
ness efficiency from IoT.
In healthcare, 60 percent of orga-
nizations globally have introduced IoT
devices into their facilities, primarily to
improve patient monitoring. Eight in
10 healthcare organizations reported
increases in IoT-related innovation
and 73 percent reported cost savings.
Lagging behind these sectors
are retail, with 49 percent using IoT
technology, and government, with
42 percent of municipalities deploy-
ing IoT devices.
SuppliersTap Partners
With such strong adoption at
their backs, providers are starting
to view IoT as something that part-
ners can sell, and some are putting
support resources around it. For
instance, earlier this year, the AT&T
Partner Exchange launched a col-
lection of resources to help make
it easier for solution providers to
navigate the possibilities of IoT with
their customers.
“IoT is already connecting manu-
facturing equipment, health monitors,
vehicle fleets and much more to the
Internet,” said Sue Galvanek, vice
president, marketing, pricing and prod-
uct solutions, AT&T Partner Exchange.
“Last year, AT&T Partner Exchange
launched our IoT platform, AT&T
Control Center, to the channel. We’re
building on that success by bringing
the right blend of products, tools and
resources to help solution providers
unlock the full potential of IoT.”
Resources include “A Channel
Executive’s Guide to IoT,” which of-
fers partners insight into current and
emerging trends and guidance on
how to prepare their own IoT strategy.
It outlines IoT building blocks, suc-
cess stories and resources available.
AT&T also has collaborated with
Infusion Partners to create the IoT
Readiness Assessment, to help so-
lution providers understand where
to begin when developing an IoT
offering. The survey evaluates a
solution providers’ market focus,
investment level, offer strategy and
business plan to assess their IoT
readiness and identify potential ar-
eas for IoT growth.
“Understanding how your com-
pany can maximize the potential
of IoT is a major hurdle,” said
Brad Sander, president, Infusion
Partners. “The IoT Readiness As-
sessment helps solution providers
discover opportunities to empower
growth and innovation through IoT.”
The AT&T IoT Starter Kit is also
available to AT&T Partner Exchange
solution providers and offers them
hands-on experience to rapidly pro-
totype their own IoT solution. The
all-in-one kit comes ready with the
tools and services to trial new offers
to meet customer needs.
“IoT will continue to impact the
way we live and work. Connected
devices produce rich data that helps
companies better respond and un-
derstand their customers’ needs,”
said Robert Senatore, president
and chief operating officer, Data2Go
Wireless. “Those who want to seize
these opportunities need the right
tools. AT&T Partner Exchange is
helping us do just that.”
Some IT solution providers are
carving out unique niches in the
IoT Increase Spending Drivers
Source: 451 Research
Source: GSMA
Compelling Business Need
Inproved Daily
Operational Efficiencies
Respond Faster to
Customer Needs
Makes Us More Competitive
Improved Security
Data Analytics Capabilities
Improved Reliability/Uptime
Improved ROI
Regulatory Compliance
Incorporated Into Overall IT
Capex/Opex Budgets
Tied to Specific Line Item
Upgrades
Spread Across Varicus
Participant Groups
From a Singular
Department/Business Unit
Other
Other
52%
48%
43%
39%
35%
34%
28%
19%
16%
63%
29%
28%
21%
4%
4%
E-T
TOTAL MARKET = $3,463 BILLION
SMARTPHONES
DESIGN AND
DEVELOPMENT
WEB HOSTING
GAMING
64(2%)
1,637(47%)
373 (11%)
577 (17%)
813 (23%)
What is driving the increase in IoT spending in 2017?
Funding for IoT Initiatives
Source: 451 Research
Please describe how your organization plans to fund its IoT Initiative/projects
IoT Revenue Expectations Convey Optimism
36%
25%
40% 39%
22%
26%
27%
IoT Increase Spending Drivers
Source: 451 Research
Source: GSMA
Compelling Business Need
Inproved Daily
Operational Efficiencies
Respond Faster to
Customer Needs
Makes Us More Competitive
Improved Security
Data Analytics Capabilities
Improved Reliability/Uptime
Improved ROI
Regulatory Compliance
Incorporated Into Overall IT
Capex/Opex Budgets
Tied to Specific Line Item
Upgrades
Spread Across Varicus
Participant Groups
From a Singular
Department/Business Unit
Other
Other
52%
48%
43%
39%
35%
34%
28%
19%
16%
63%
29%
28%
21%
4%
4%
SEARCH
PUBLISHING
B
2
C E-RETAIL
B
2
C E-RETAIL
E-TRAVEL
GAMING CAMPING
VIDEO
COMMUNITY
TOTAL MARKET = $3,463 BILLION
MUSIC
CONSOLES
TABLETS
SMART TVs
PCs
SMARTPHONES
STBs
AND
DMRs
WEARABLES
SMART
ITEMS
OTHER
HARDWARE
FIXED
MOBILE
ADVERTISING
SERVICES
CORE NETWORK
AND INTERCHANGE
DESIGN AND
DEVELOPMENT
WEB HOSTING
AD AGENCIES
CONTENT DELIVERY
AND OPTIMIZATION
B2B
COMMS
VIDEO
PUBLISHING
GAMING
64(2%)
1,637(47%)
373 (11%)
577 (17%)
813 (23%)
What is driving the increase in IoT spending in 2017?
Funding for IoT Initiatives
Source: 451 Research
Please describe how your organization plans to fund its IoT Initiative/projects
Channel
Vision
|
May - June, 2017
12