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with upward of 50,000 visitors descend-

ing upon the community every weekend.

It’s also a popular film location.

“Tybee is a movie destination – a

location for everything from

SpongeBob

to

Baywatch

to

Bad Grandpa

, because

directors can make it look like California

and pay half the fees,” Fletcher said.

Working with Speros, the City of

Tybee Island rents its network as a

service, offloading switch management

and day-to-day network maintenance

activities while enabling the city’s IT

department to affordably keep up with

data-rich demands on the network.

“Our island has quickly grown into a

very popular tourist destination, and we

need the network backbone necessary

to support thousands of users on a daily

basis,” said Todd Smith, information tech-

nology director for the City of Tybee Island.

“As a small IT department, we required

a complete infrastructure and managed

service that could help offload the man-

agement of our switches, while also pro-

viding a cost-effective solution to meet the

needs for everyone on the island.

“An ADTRAN network as a service

offers us a really powerful infrastructure

and arms us with the capacity we’ll need

to grow for the future, all without the

headache of traditional capital expen-

ditures,” he continued. “And by working

with Speros, we can operate like a large

IT department without having to add any

more staff, while remaining confident in

our ability to keep up with the network

demands of tourists, city officials and

vital public safety services.”

Whether it is high network traffic de-

mand during the peak tourism season or

a natural disaster, the City of Tybee Island

needed a service that could be accessed

anywhere in the case of an emergency.

ADTRAN’s ProCloud Subscription Ser-

vices provide the platform for Speros to

manage and maintain all of the city’s in-

stalled switches, creating a holistic view

of the network and alleviating pressure

on the city’s IT department. Additionally,

the city’s network will be able to support

more mobile devices from tourists and

the vital applications for local police and

EMS units that are critical to the city

government’s infrastructure, including IP

cameras, traffic monitoring systems and

license plate readers.

MSPs Beyond Hardware

From a pure tech perspective, cloud

and mobility are coming together so

that companies are accessing apps

and the data that they’re relying on and

storing via a new set of end user tech-

nologies – specifically, tablets and mo-

bile phones. And that opens the door

for MSPs to offer services that leverage

this new infrastructure.

“There are so many organizational

changes in the market,” said Team-

LogicIT COO Frank Picarello. “It wasn’t

that many years ago that your business

size revenue was tied to the number of

employees you had. We’re seeing that

change radically. A company may only

have 15 or 20 workers and outsource

many parts of their business. So their

reliance on IT is much greater than it

was. It’s not uncommon to see a manu-

facturer that doesn’t manufacture any-

thing. It’s a huge opportunity for leverag-

ing IT quite differently.”

TeamLogicIT, via its primary partner,

CloudJumper, offers a remote desktop

offering for the mobile workforce. Pi-

carello said that the sales approach is

fundamentally different in an MSP world.

“We don’t believe the marketplace

likes to buy workstation-as-a-service,”

said Picarello. “They want to buy what

it does. They’ll say, 20 of my employees

are on the road all the time, and we

want them to have the same compre-

hensive IT experience that they have

in the office. Can we deploy something

via a tablet or mobile? If you talk about

content-rich, user-rich data and applica-

tions to any device, they get that.”

He also said that in terms of mon-

etization, demonstrating value is fairly

straightforward.

“When a client is making a decision

to spend, say, $150 per user per month,

and you get a managed service – as

opposed to client-server architecture,

traditional laptops and apps hosted lo-

cally – it should be worth more because

you’re helping the end user operate

more efficiently,” he said. “This isn’t a

VoIP scenario where you price it low to

gain adoption.”

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