WISPAPALOOZA Show Daily - Day 1

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WISPAPALOOZA 2016 • OCTOBER 11-13, 2016 11
DAY1
SNAPmobile Web
A Unified User Experience Anywhere on Any DeviceI
LIVE Demonstrations at Booth #504
SNAPmobile Web is a browser-based softphone built
directly into the NetSapiens portal interface. It
brings the features and functionality that are
currently offered on SNAPmobile iOS and Android to
the desktop, creating a unified user experience
across all devices. This webphone is designed using
WebRTC so your end-users never have to download
a softclient plugin againI
Bows
Geo-Targeting Tool Based on
Service Footprint
M (Booth 615) has
announced a strategic marketing tool that
allows ISPs to target potential customers at the
address level, within their service area.
TheMaps-to-Marketing tool allows themarketing
staff to use non-technical mapping tools to target their
marketingwithout the involvement of the engineering staff.
This approach eliminates wastedmarketing dollars spent
on households and businesses that are not serviceable by
the ISP. It also allows ISPs with amixed product offering (like
fiber andwireless) to target offers based on the technology
that best services that home or business.
ISPs deploy their service where they can get the best
return on investment. While this makes sense from a
practical standpoint, it makes targeting their marketing
more difficult, since most advertising vehicles use
standard geographical boundaries like zip codes or
postal carrier routes for distribution. Most of the time,
these boundaries do not match up with a given ISP’s
service area, creating a problem for the marketing staff.
Marketers can use free mapping tools like Google
Earth to draw polygons representing the areas that the
ISP wants to target; then uses GIS
mapping tools to overlay the network deployment maps
from the ISP’s engineering department to“clip out” the
areas where the two maps overlap.
then develops a highly
targeted footprint, and then executes the marketing
based on that strategy.
“ISPs deploying mixed technology is more and
more common,” said Ken Janc, president of Lorex, the
company behind . “With this
new approach, the engineers can provide deployment
maps of both a fiber and a wireless network, which will
typically overlap. They only need to do this once. Then,
marketing can draw polygons of target markets. We
identify the fiber and wireless regions within the target
markets and work with the ISP to execute the marketing
that best fits each target area.”
has been using deployment
maps from ISP engineering departments to facilitate
more targeted marketing for several years. o
Runcom Launches Affordable TVWS CPE – Certified by the FCC
Runcom Communications (Booth 802) has
announced new NLOS TV white space (TVWS)
solutions for enhanced connectivity, available
now for commercial applications.
The TVWS CPE was recently FCC certified.
The new CPE will enable WISPs and vertical
operators to reach all previously unreachable
subscribers and potential users located
beyond the network existing coverage.
The new outdoor CPE includes two TX/RX ports
for enhanced coverage, power over Ethernet (PoE)
for ease of installation and other fresh features.
“However, the best news is that the CPEs
are available now at amazingly affordable
price,” said Israel Koffman, CEO of Runcom
Communications. o