Channel Manager's Playbook [Volume 3: Cloud Contact Centers & UC]

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growth during the next few years.
Conversely, a lack of robust telecom-
munications infrastructure, particu-
larly in the emerging nations, is a fac-
tor that limits the market growth. In
some countries, the regulatory frame-
work restricts connection between
public-switched telephone lines with
VoIP, which is another factor limiting
the market growth.
A Global
Phenomenon
The European and North Ameri-
can UC markets are expected to grow
at a significant rate thanks to a ma-
ture penetration of broadband com-
munications infrastructure, according
to Hexa Research. But Asia-Pacific
is likewise expected to grow consid-
erably during the forecast period
thanks to mobility uptake. High-speed
wireless data networks and large
population bases in regions including
India and China will all provide favor-
able opportunities to market growth
in this region, the firm said.
Grand View said that the UC mar-
ket in Asia Pacific region accounted
for more than 25 percent of the over-
all market share in 2015. The firm
also expects the region to witness
substantial growth during the next
eight years. Grand View’s view is that
developing economies such as India
and China from the region are expect-
ed to offer extensive growth avenues,
owing to increasing industrialization
and modernization of business pro-
cesses eventually leading to a surge in
the adoption of UC solutions.
Key market participants include Al-
catel-Lucent, Avaya, Cisco Systems and
Microsoft. Leading vendors are empha-
sizing simple-yet-customized business
communication offerings targeting ev-
erything from small and medium-sized
organizations to larger enterprises.
Enterprise end-use applications
dominated the overall UC system
industry last year. Grand View said
that they accounted for nearly 50
percent of the overall market owing
to the surge in adoption in SMEs
across various industry verticals.
Governments from countries such as
the U.S., Canada, UK, Japan and New
Zealand are investing in the adoption
of such solutions, along with schools,
colleges and universities. The govern-
ment end-use segment is expected to
witness substantial growth at a CAGR
of nearly 20 percent through 2024,
according to Grand View.
Providers are committed to help-
ing channel partners tap this market
as well. For instance, UC vendor Swyx
recently announced its SwyxWare
range is now fully supported by SIP
trunking services provided by BT
Wholesale, extending the choice of
suppliers for voice termination for its
UK channel partners.
“This provides even greater choice
for our channel partners, who in turn
can pass on the combined benefits of
our latest unified communications plat-
form together with cost-effective con-
nectivity services provided by the UK’s
premier carrier,” said Swyx Internation-
al cloud manager Michael Landin. o
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