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I
t’s estimated that every month in the
U.S. and Canada, there are anywhere
from 5 billion to 10 billion phone calls
that are misdialed, placed to discon-
nected numbers or otherwise incom-
plete. Traditionally, those failed call at-
tempts – what Dial800 chairman Scott Richards
calls MIDIs (misdials, incomplete, disconnects,
inbound) – ended up in phone network oblivion,
representing a missed opportunity and possibly
unwanted costs. Often the recipient of these
“wrong number” calls, via its bank of more than
200,000 toll-free numbers, Dial800 has figured
out a way to turn these mistakes into a business
opportunity. Through its subsidiary Reconnect
Research, Dial800 is turning MIDI callers into
marketing research respondents, and in the pro-
cess is providing market researchers with a solution
Reconnect turns MIDIs into
market research and looks
to rid the world of robocalls
By
Martin
Vilaboy
Monetizing
Misdials
Channel
Vision
|
January - February 2016
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