How Well Do You Know Your Customer?
CONTRIBUTED ARTICLE
By John Muscarella
Vice President Channel Sales, Cox Business
Customer lifetime value, the total worth of a customer to a business over the entire period...
How to Break Through the Growth Ceiling
CONTRIBUTED ARTICLE
By John Muscarella
VP Channel Sales, Cox Business
At some point, every business, regardless of its industry or market, hits a growth ceiling (a revenue...
The Foundation of Trust
CONTRIBUTED ARTICLE
By John Muscarella
Vice President Channel Sales, Cox Business
In a world where people are less often sure where and whom to put their trust,...
A Growth Mindset: Your Organization’s Strategic Differentiator
CONTRIBUTED ARTICLE
By John Muscarella, Senior Director, Cox Business
The mindset of your leaders, managers, and employees has a profound impact on workplace culture, productivity, and...
How to Maximize your Vendor Relationship
CONTRIBUTED ARTICLE
By John Muscarella
Vice President Channel Sales, Cox Business
One of my top priorities is to ensure everyone on my team is completely partner-focused, from...
How to Make Embracing Change Part of Your Company Culture
CONTRIBUTED ARTICLE
By John Muscarella
Senior Director, Cox Business
Change is an inevitable and necessary part of life. When embraced, change opens doors and leads to growth...
Knock Knock. Who’s There? It’s Slack, Email and Zoom. Again.
CONTRIBUTED ARTICLE
By John Muscarella
Over the past week, how many hours did you spend on Zoom or other videoconferencing tools? How many emails did you...
Build a Better Marketing Machine
CONTRIBUTED ARTICLE FROM COX BUSINESS
By John Muscarella, Senior Director, Cox Business
In this installment of our SMB Marketing blog series, I had the pleasure of talking...
Investing in People
CONTRIBUTED ARTICLE
By John Muscarella
Senior Director, Cox Business
I’ve written a lot about understanding your customer, whether creating personas or diving even deeper and creating micro-targeted...
