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How to Build an Organization That Attracts and Retains Talent

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CONTRIBUTED ARTICLE By John Muscarella Vice President Channel Sales, Cox Business Regardless of size, all organizations are struggling with the best strategies to bring on new talent,...

How to Maximize Your Vendor Relationship

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CONTRIBUTED ARTICLE By John Muscarella Vice President Channel Sales, Cox Business One of my top priorities is to ensure everyone on my team is completely partner-focused, from...

How Well Do You Know Your Customer?

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CONTRIBUTED ARTICLE By John Muscarella Vice President Channel Sales, Cox Business Customer lifetime value, the total worth of a customer to a business over the entire period...

How to Break Through the Growth Ceiling

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CONTRIBUTED ARTICLE By John Muscarella VP Channel Sales, Cox Business At some point, every business, regardless of its industry or market, hits a growth ceiling (a revenue...

The Foundation of Trust

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CONTRIBUTED ARTICLE By John Muscarella Vice President Channel Sales, Cox Business In a world where people are less often sure where and whom to put their trust,...

A Growth Mindset: Your Organization’s Strategic Differentiator

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CONTRIBUTED ARTICLE By John Muscarella, Senior Director, Cox Business The mindset of your leaders, managers, and employees has a profound impact on workplace culture, productivity, and...

How to Maximize your Vendor Relationship

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CONTRIBUTED ARTICLE By John Muscarella Vice President Channel Sales, Cox Business One of my top priorities is to ensure everyone on my team is completely partner-focused, from...

How to Make Embracing Change Part of Your Company Culture

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CONTRIBUTED ARTICLE By John Muscarella Senior Director, Cox Business Change is an inevitable and necessary part of life. When embraced, change opens doors and leads to growth...

Knock Knock. Who’s There? It’s Slack, Email and Zoom. Again.

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CONTRIBUTED ARTICLE By John Muscarella Over the past week, how many hours did you spend on Zoom or other videoconferencing tools? How many emails did you...

Build a Better Marketing Machine

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CONTRIBUTED ARTICLE FROM COX BUSINESS By John Muscarella, Senior Director, Cox Business In this installment of our SMB Marketing blog series, I had the pleasure of talking...