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Tuesday, March 21, 2023

About ChannelVision Magazine

The Market

Service providers long have used channel partners to sell services to small/medium businesses. So have computer hardware/software and phone system providers. Where it is possible to sell direct to large businesses and  through mass media and Web channels to consumers, the small/medium business market typically is reached using distribution partners. As much as 80 percent of volume moves through a channel of some type.

The Product

ChannelVision is a bi-monthly magazine and website read by channel partners selling all manner of voice, data, access, managed and business services — both on premise and “in the cloud” — as well as technology gear and equipment primarily in the small/medium business space.

Editorial Objective

Telecom agents, VARs, technology integrators and other channel partners face historic and huge changes in the product set and skills they must have to sell to small/medium business and enterprise customers. Business models also are changing significantly. What channel partners need is perspective on how to adapt, what to sell and how to sell it.

Value Proposition

ChannelVision is a highly focused and efficient way for service providers and hardware and software companies to reach experienced channel partners targeting the small/medium business space. More than two-thirds of ChannelVision’s subscribers (plus an additional and growing Web-based readership) are telecom agents and equipment VARs.

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Client Testimonials

I’ve worked with Berge and the Beka team for 15 years. They have consistently helped us create winning programs that amplify our brand and drive measurable interest and quantifiable results.

Tim Basa
VP of Sales and Operations

I’ve been working with Berge and his Beka team for close to 10 years and they have always been flexible to customize lead generation and branding programs to accommodate my budget and objectives. Berge is extremely personalized and we have formed a true partnership over the years. I know I can always rely on Berge & Beka to support my ideas and programs.

Paula Como Kauth
Sr. Director, Marketing

ChannelVision has been the foundation of our marketing plan for many years. We are able to reach our desired audience economically and efficiently by leveraging a variety of campaigns and initiatives. Berge and his team are an absolute pleasure to work with … true professionals!

Todd Twete
Director of Carrier Services

I’ve partnered with the team at Beka Business Media to facilitate brand awareness and develop my network, knowledge and engagement in the telecommunications and IT space during the last six years. I purposely refer to Berge and his team as partners first, as their insight, attention to detail, and positioning have played a major role in my success and that of the organizations I represent.

Warren D. Reyburn IV
SVP, Sales and Marketing

ChannelVision Magazine has been instrumental in our continued success and engagement with the partner community. The team at Beka are very engaging – consistently offering new opportunities, ideas and recommendations to align with my marketing strategy. They are a pleasure to collaborate with.

Steven Gorman
Channel Marketing Manager

ChannelVision and Beka Business Media have been my number one choice for my channel media outlet. I have used Beka for over a decade; their audience and reach have helped us with new client acquisitions, as well as continued brand awareness.

Kevin Bartnicki
VP of Business Development

I have worked with a number of publications over the years, and I can wholeheartedly say that ChannelVision and Beka Business Media has been a fantastic partner to work with. They are invested in their advertisers’ success, willing to offer recommendations, provide feedback on how to continuously enhance performance and constantly offering ways to reach out to our target audience. Be it leveraging their audience with eblasts, offering to create advertorials or other ideas, they truly are committed to supporting their client’s needs.

Maura Mahoney
Chief Marketing Officer

I’ve been working with the Beka Business Media/ChannelVision team for almost eight years, and their team consistently provides value and the marketing tools we need to stay in front and connected with our partners nationwide. Through video, print and digital marketing, they bring results, and we have seen return on investment.

Lauren Grenier
Marketing Director

I have worked with Beka Business Media for over 10 years, specifically with ads promoting NHC services and ChannelVision’s annual communications provider edition. In 2019, NHC rolled out a new branding campaign and logo. Beka was a key strategic component of our marketing effort, offering both business and creative advice on how to get our new approach and solutions out to the marketplace with blogs, ChannelVision Magazine print ads, show floor tabloid ads, e-newsletter items and webinars. In our current environment, with very limited face-to-face selling by our agent partners and no in-person trade shows or seminars, Beka Business Media is essential to our sales and marketing efforts for 2020 and beyond.

Glen E. Nelson
Partner, VP of Marketing & Business Development

OneStream Networks is totally delighted with the exposure, interest, lead generation, and level of support that we receive through our partnership with ChannelVision Magazine and Beka Business Media. We will certainly be looking to them again as a key line of communication to reach a responsive audience for 2021 and beyond! As business partners, two things attracted them to us: their breadth of industry contacts and quality of their database is unparalleled within the industry, and the way in which they work is a pleasure with regular communication and feedback. We have no hesitation in recommending them as a business partner. Their full suite of collaborative marketing services is second to none!

Brian Skidmore

Working with the ChannelVision team over the past several years has been the key component of our channel marketing strategy. ChannelVision’s subscribership reaches the most impressive and optimal audience for our services, and the organization’s programs and writing resources have delivered valuable marketing assets that we find critical in our efforts to convey our messaging. Thank you ChannelVision for being a true extension of our channel marketing team.

Bob Flinton
Strategic & Channel Marketing

Not only is the ChannelVision team easy and great to work with, they are also outstanding at what they do. They have provided Powernet with a variety of tools and opportunities to reach countless new agents in the channel, making them a staple in our annual marketing strategy. I appreciate Berge and the Beka team and highly recommend them.

Penny Thurnau
VP Strategic Alliances

“At Beka Business Media, Berge Kaprelian, a well-regarded industry fixture, has assembled an unequaled team of experts, which serves their clients incredibly well.”

Randal W. Minervino
VP Sales and Marketing

We have been working with Berge and the team at ChannelVision for over five years now, and they continue to provide us with incredible value. Whether it’s custom content, targeted digital marketing, or great advertising opportunities, we couldn’t be happier with our partnership!

David Portnowitz Chief Marketing Officer

We’ve worked with ChannelVision for years, and it’s been fantastic for our agency. Beka runs first-class events, and we’ve experienced tremendous benefit with the CVx Expo and also the email blasting service.

Dan Pirigyi
Partner TCG

I’ve been in the position of growing two different companies from regional to national, and ChannelVision Magazine was an invaluable partnership in both cases. The entire team is a joy to work with, and Berge leads the charge by really taking care that advertisers get the results they are looking for.

Bruce Wirt
EVP, Chief Business Development Officer

It has truly been a pleasure working with Berge and his team at Beka Business Media. Beka has been instrumental in helping to create our marketing assets. As a trusted advisor and partner, Beka has collaborated with our team on content strategies, ideas and final written content. We’ve also been pleased with their email services which has helped keep our brand in front of existing and prospective agents.

Deborah Ward
Chief Executive Officer

“For the past twenty years, Berge and ChannelVision have been the industry leader in keeping the channel updated on technology, trends, mergers/acquisitions and as well as being a voice for the partner community. Their articles and blasts are timely and provide valuable insight on the carriers, products, personnel that impact the technology community.”

Rosie Pottebaum
Senior Director, Channel Sales