

Partners in
By
Sheryl
Wharff
Building security expertise through partnerships
T
hey say a leopard cannot change its spots to stripes –
and many would assert the same principle holds true
for most partners in the channel. If a partner’s busi-
ness is “stripes” based, common wisdom would say
they cannot easily adopt and sell “spot” solutions. However,
that’s what many technology partners today are attempting to
do by adding security solutions to their portfolio of offerings.
So, what are the security issues and trends that a
“stripes-focused” channel partner needs to keep in mind
today to successfully add “security-spots” to its portfolio
and grow its business?
Data Is Criminal Currency
As cyber-thieves continue to find new ways to steal,
misuse and profit from the sale of sensitive enterprise
data, more and more end-user customers want solutions
that will help them protect everything from their employee
and customer information to their corporate reputation
and brand image. Regulated, corporate and financial
data and intellectual property are the lifeblood of orga-
nizations. The more data organizations collect, the more
there is to protect, putting the
pace of growthin the se-
curity sector at an astonishing trajectory. With this growth
Crime Fighting
CHANNEL
VISION
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July - August 2016
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