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APP
-ETIZING
OPPORTUNITIES
Growth, transitions create openings in business
process application market
By
Martin
Vilaboy
T
elecom channel executives have long heard the
warnings to move “up the stack” and avoid be-
coming “dumb pipe” providers, but there are also
some good reasons on the demand side why
agents should be to looking to delivere more cloud-based
business applications across those pipes. Several cate-
gories within business process software are currently ex-
periencing double-digit growth trajectories, show findings
from Forrester. It’s also a market presently seeing “signifi-
cant technology disruption,” says the research group, and
that could be good news for attacking providers. After all,
common sense suggests it’s easier to attack under the
shadow of some disruption rather than when things are
good and customers are content.
Not surprisingly, the technology disruption also is a key
driver of the revenue growth, with businesses looking to
accelerate the pace of replacing aging on-premises soft-
ware with subscription-based software as a service. Tradi-
tional licensed software sales, meanwhile, are expected
to come in flat to declining. As the market evolves toward
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CHANNEL
VISION
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July - August 2016