71 / 84
In synch with
innovation
At the same time, an effective
alliance program understands that
technology is most valuable when it
positions an enterprise to capitalize
on long-term shifts in demographics
and economics – while delivering real
time benefits today.
For example, consider the effects
of millennials on enterprise tech-
nology. Millennials are already the
largest generation in the American
workforce, and three-fifths of them
see cutting-edge technology as an
important factor when choosing a
job. As the first digital natives, mil-
lennials have unique expectations for
mobile enterprise technology. They’re
not just working from their phones.
They’re also taking photos, reading
the news and updating social media
– all at the same time on the same
device. If businesses want to remain
competitive for talent, they should
deploy a mobile-first strategy – one
that can handle seamless switching
between personal and professional
applications while also maintaining
device security.
Making the case
for enterprises
Finally, a first-class alliance pro-
gram should be able to identify the
enterprise applications of emerging
technologies and help its customers
incorporate those innovations into
their increasingly mobile businesses.
For example, many companies see
wearables as consumer devices, but
alliance programs should be able to
demonstrate many enterprise use
cases. Today, transportation compa-
nies can use wearable devices to help
their truck drivers track sleep habits
and stay awake on cross-country trips.
Healthcare companies can use them
to help doctors monitor patient health
after an operation. And manufacturing
companies can use them to help weld-
ers double-check schematics when
they already have tools in their hands.
With a clear view of new technology
advancements, and an understanding
of industry trends and needs, alliance
programs are in a great position to
expertly identify a company’s potential
advantages and seamlessly integrate
them into a customer’s business and
technology strategy.
Alliance programs have evolved to
add critical value to the enterprise at
any phase of the solutions process.
By deploying tailored, business-specific
solutions, identifying emerging economic
and demographic trends and developing
innovative use cases for new tech-
nologies, alliance programs can act
as a strategic partner, and help any
business navigate their digital trans-
formation journey.
o
Kevin Gilroy is executive vice presi-
dent & general manager, Samsung
Electronics America
May - June, 2017
|
Channel
Vision
71