Overall Excellence Awards:
Channel Deployment of theYear
The 2017 laurels for the Channel
Deployment of the Year went t
o Bulls- Eye Telecom, IntelePeer and
LSI ,a
division of Telesystem.
BullEye’s submission featured a re-
tailer of vitamins and nutritional supple-
ments in the United States. The compa-
ny was looking for an integrated solution
to meet connectivity and communica-
tions needs across its U.S., Puerto Rico
and Virgin Islands locations. It had ini-
tially partnered with a VAR who needed
a carrier to support the VoIP and data
requirements of the solution. The VAR
was tasked with providing the wireless
data failover component for the client,
and needed a carrier partner to provide
the 4G failover and broadband solu-
tion to support a SD-WAN solution that
would be deployed.
However, after having presented
BullsEye as a viable option for these
services to the client, the client recog-
nized that BullsEye could do more than
just provide the connectivity; BullsEye
would also be a single-source expert for
all vital communications needs. The cli-
ent needed a solution that would scale,
could be easily replicated and therefore
could be standardized at each store.
Naturally, centralization and ease of
management of this solution were also
key requirements.
To complicate this further, their
needs went beyond traditional telecom,
connectivity and SD-WAN requirements.
The client needed a complete redesign
of their deployment topology as the
standalone store model was no longer
suitable and manageable due to their
rapid growth and system needs. About
75% of its locations are in large shop-
ping malls with complex deployment
and wiring restrictions. BullsEye was
able to deploy cellular data back-up, be
a single-source provider with consoli-
dated billing for all locations, and could
accommodate locations that were not
part of the BullsEye footprint.
IntelePeer’s award comes from an
enhancement to its Cloud Advantage
Partner Program: Its Atmosphere Cloud
Communications is now directly inte-
grated with Cisco Spark Call to deliver
nationwide local, long-distance and toll-
free voice services.
“We’ve taken the most complex area
of telecom and simplified it through
direct integration and management of
service ordering, turn-up and provision-
ing through the Spark system,” the com-
pany explained. “With just a few clicks,
Cisco partners can seamlessly place
a Spark order, select IntelePeer as the
PSTN provider, and seamlessly activate
a full unified communications experi-
ence for their customer. Our simple and
straightforward voice packaging makes
it easy for a channel partner to sell
voice services and ultimately build their
recurring revenue stream.”
IntelePeer’s voice services are di-
rectly integrated with the Cisco Spark
application via API. As the first certified
Cisco Preferred Media Partner (PMP)
for Cisco Spark, it features seamless
turn-up of service and fast voice provi-
sioning for call services to get custom-
ers up and running within minutes of
placing an order.
A regional CLEC that evolved suc-
cessfully into a national VoIP provider,
LSI has a simple philosophy: “We don’t
win unless our partners win.” About
90% of business comes from its agent
channel, and in 2016, the LSI division
made a decision to eliminate all pure
direct sales positions from the org chart.
It also is continuing to build its private
network while simultaneously leverag-
ing partnerships to grow as a national
organization: It now has 39 POPs, which
will provide geographical diversification
for a 2017 SD WAN release, and its
DDoS-protected core will protect custom-
ers (increasingly reliant on bandwidth)
from attacks that are becoming more and
more prevalent.
“Line Systems is truly a company
who has customer success as priority,
and by doing so enables our teams to
be successful,” said Connie Becker,
manager at Microcorp. “Everyone from
our Channel Manager to the Network
Operations team is committed to ensur-
ing customer satisfaction. We can count
on them to be responsive and have the
expertise to come to the table with solu-
tions. This was very apparent during the
implementation of a very large project
we won with LSI in 2015. It was a large
financial firm, and it was completed in a
relatively short amount of time with ex-
cellent results.”
Overall Excellence Awards:
Top Innovation Award
ADTRANtook home the Top In-
novation Award. With the growth of
subscription services, businesses can
take advantage of numerous applica-
tions, and even hardware equipment in
the cloud that can be “rented” or sub-
scribed to via a monthly fee. ADTRAN’s
ProCloud Subscription Services fits right
into this trend, with networking solutions
that combine hardware and software
management as part of a fixed monthly
price. For channel partners and MSPs,
this program eliminates the need for
capital investments into equipment,
while providing them a much more pre-
dictable revenue stream. Partners are
able to increase revenues from existing
customers, while also creating stickiness
through the subscription model.
ADTRAN’s subscription services
program features a number of software
applications as a monthly subscription,
including content filtering, Wi-Fi analyt-
ics and UCaaS.
Overall Excellence Awards: Com-
munications Service Providers
On the service provider side
, nexVortexwas named for CSP Communications
Deployment of the Year, while AireSpring
was recognized for CSP Network Infra-
structure Innovation of the Year.
The nexVortex Managed SIP (mSIP)
solves quality issues encountered by
companies looking to modernize their
networks. It minimizes the jitter, latency
and packet loss that can adversely
impact voice quality on SIP trunks; the
service takes voice quality measure-
ments (call-by-call MOS scores in real-
time) at multiple points along the call
path, consolidates them into a database
and then mines that data and presents
network and call stats to the end-user
and channel partner. Each call’s quality
is measured and proven. If calls fall out
of preset thresholds they are identified
for rapid resolution.
nexVortex also won with mSIP in the
enterprise channel awards section, for
Data, Ethernet and Converged Infra-
structure - Best Enabling Technology.
Meanwhile, AireSpring’s network
spans across the nation, with four pri-
mary POPs providing geo-redundant
diversity and access virtually anywhere
in the United States. The AireSpring
network is built with SIP technology
from the ground up, allowing for seam-
less integration with customer IP net-
works. With 16 carrier relationships,
seven broadband providers and the
largest nationwide MPLS footprint, the
AireSpring network offers access to a
wide variety of access providers and
allows for competitive pricing and the
largest available coverage. The network
is monitored 24/7/365 by AireSpring’s
Network Operations Center, which pre-
emptively addresses customer issues
and network disruptions.
Once customers are connected to
AireSpring’s network core, an entire
suite of advanced network services be-
come easily accessible, including MPLS
Mesh and SD-WAN.
Service Provider Awards
Every year, the VSAs focus on ser-
vice provider excellence. In Back Office
Innovation
, CSF Corp. , KADENCEand
Telispireall took home awards.
CSF is a leading provider of SaaS
for toll-free provisioning, texting and
Least Cost Routing (LCR). Its flag-
ship offering, 8MS Cloud, helps them
save time and money by simplifying
and automating their toll-free voice
May - June, 2017
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Channel
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