About ChannelVision Magazine
The Market
Service providers long have used channel partners to sell services to small/medium businesses. So have computer hardware/software and phone system providers. Where it is possible to sell direct to large businesses and through mass media and Web channels to consumers, the small/medium business market typically is reached using distribution partners. As much as 80 percent of volume moves through a channel of some type.
The Product
ChannelVision is a bi-monthly magazine and website read by channel partners selling all manner of voice, data, access, managed and business services — both on premise and “in the cloud” — as well as technology gear and equipment primarily in the small/medium business space.
Editorial Objective
Telecom agents, VARs, technology integrators and other channel partners face historic and huge changes in the product set and skills they must have to sell to small/medium business and enterprise customers. Business models also are changing significantly. What channel partners need is perspective on how to adapt, what to sell and how to sell it.
Value Proposition
ChannelVision is a highly focused and efficient way for service providers and hardware and software companies to reach experienced channel partners targeting the small/medium business space. More than two-thirds of ChannelVision’s subscribers (plus an additional and growing Web-based readership) are telecom agents and equipment VARs.
I’ve been working with Berge and his Beka team for close to 10 years and they have always been flexible to customize lead generation and branding programs to accommodate my budget and objectives. Berge is extremely personalized and we have formed a true partnership over the years. I know I can always rely on Berge & Beka to support my ideas and programs. Paula Como Kauth ChannelVision Magazine has been instrumental in our continued success and Steven Gorman I have worked with a number of publications over the years, and I can wholeheartedly say Maura Mahoney I’ve been working with the Beka Business Media/ChannelVision team for almost eight years, and their team consistently provides value and the marketing tools we need to stay in front and connected with our partners nationwide. Through video, print and digital marketing, they bring results, and we have seen return on investment. Lauren Grenier I have worked with Beka Business Media for over 10 years, specifically with ads promoting NHC services and ChannelVision’s annual communications provider edition. In 2019, NHC rolled out a new branding campaign and logo. Beka was a key strategic component of our marketing effort, offering both business and creative advice on how to get our new approach and solutions out to the marketplace with blogs, ChannelVision Magazine print ads, show floor tabloid ads, e-newsletter items and webinars. In our current environment, with very limited face-to-face selling by our agent partners and no in-person trade shows or seminars, Beka Business Media is essential to our sales and marketing efforts for 2020 and beyond. Glen E. Nelson Not only is the ChannelVision team easy and great to work with, they are also outstanding Penny ThurnauClient Testimonials
Sr. Director, Marketing
engagement with the partner community. The team at Beka are very engaging – consistently offering new opportunities, ideas and recommendations to align with my marketing strategy. They are a pleasure to collaborate with.
Channel Marketing Manager
that ChannelVision and Beka Business Media has been a fantastic partner to work with. They are invested in their advertisers’ success, willing to offer recommendations, provide feedback on how to continuously enhance performance and constantly offering ways to reach out to our target audience. Be it leveraging their audience with eblasts, offering to create advertorials or other ideas, they truly are committed to supporting their client’s needs.
Chief Marketing Officer
Marketing Director
Partner, VP of Marketing & Business Development
at what they do. They have provided Powernet with a variety of tools and opportunities to reach countless new agents in the channel, making them a staple in our annual marketing strategy. I appreciate Berge and the Beka team and highly recommend them.
VP Strategic Alliances
