ChannelVision Jan-Feb 2017

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Welcome to the first issue of the newly revamped and re-organized
ChannelVision Magazine.
Why the change? Well, anyone who has spent any amount of time in
telecom indirect channels knows the marketplace has grown incredibly
more complex and diverse. Voice and Internet services are no longer the
linchpins to sales that they once were. Distributors and providers also must
be able to discuss and deploy all manner of business and IT solutions, via
various delivery methods, both as value-adds to traditional telecom
services and sometimes as the lead services.
In turn, ChannelVision’s editorial is now segmented into distinct cover-
age areas. This includes specific sections dedicated each to cyber security,
virtualization of networks and IT resources, XaaS, mobile and wireless oppor-
tunities and emerging technologies that may or may not have revenue plays
today but that partners and providers should at least have on their radars.
You’ll also continue to find news, research and advice on channel manage-
ment, international opportunities for agents, core communications services
and IT buyer behavior, among a few other sections.
For ChannelVision readers, we feel this new segmentation allows you
to quickly prioritize and target content of immediate interest or relevance. For
media planners, these coverage areas work similar to an editorial calendar,
providing a guide to the type of content and topics expected to be covered in
every issue. Have a new security suite you want partners to know about, for
example? That content or advertisement is now assured to be surrounded
by research and reporting that is relevant to your message – read firstly by
those who have a particular interest in that respective topic.
Not everything, of course, has changed. As always, ChannelVision editors
and contributors will continue to serve up thoroughly researched reporting
and analysis, quantified by hard data and void of the hype and noise that only
serves to waste the time of the busy channel executives that have come to
trust and rely on our perspective.
More detailed explanations of the coverage areas can be found in the
ChannelVision 2017 media kit, hosted at . Of
course, these coverage areas are not set in stone and will likely evolve or
grow as new areas and technologies rise in importance and revenues con-
tinue to shift. In the meantime, we would love to hear from the channel com-
munity. So, if you’re wondering where a specific technology or topic might
fit, or you see a category that should be added, drop us a line. After all, our
primary purpose remains: helping channel partners and providers run healthy
and profitable businesses.
ChannelVision 2.0 Martin Vilaboy
Editor-in-Chief
Tara Seals
Contributing Editor
Percy Zamora
Art Director
Berge Kaprelian
Group Publisher
Rene Galan
Associate Publisher
Jennifer Vilaboy
Production Director
Beka Business
Media
Berge Kaprelian
President and CEO
Neil Ende
General Counsel
Jim Bankes
Business Accounting
Corporate Headquarters
14700 N Frank Lloyd Wright Boulevard, #157
Scottsdale, AZ 85260
Fax: 480.503.0990
© 2017 Beka Business Media, All rights reserved.
Reproduction in whole or in any form or medium
without express written permission of
Beka Publishing is prohibited. ChannelVision
and the ChannelVision logo are trademarks
of Beka Publishing
LETTER
6 ChannelVision | January - February, 2017