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Indeed, satisfaction levels are solid

among both users and IT departments.

Even so, a survey by Unify Square suggests

that IT departments lack accurate insights

into the UC end user experience. IT depart-

ments, it turns out, have some misconcep-

tions about the type of tools being used,

the degree to which UC tools are employed

and the struggles users face.

“This discrepancy shows early signs

of a lack of understanding on the part

of IT regarding how end users are us-

ing UC and common challenges they

face in fully integrating the system into

their day-to-day,” surmised the study.

Perhaps it’s not surprising. UC is a

complex area, with lots of fast-moving

and quickly changing parts, plus the add-

ed complexities of BYOD and distributed

workforces. At the same time, IT depart-

ments are largely going at it alone. Near-

ly two-thirds of enterprises default to

what Unify Square calls the “brute force”

method of assigning dedicated IT staff to

manage the UC system. Only one in 10

of those surveyed leverages a third-party

partner, while 6 percent leverage a man-

aged service and just 4 percent have

access to any type of operation software

to help with the overall management,

monitoring and analytics of UC systems.

Considering the disconnect uncovered

by Unify Square’s survey, IT departments

may not only see the need for increased

attention and investment in UC enable-

ment but also may admit they need more

help from partners and providers.

For starters, user productivity due to

UC systems and satisfaction levels may

be higher than IT departments think. While

nearly three quarters of IT departments

surveyed believe their users are more

productive due to UC systems, a full 80

percent of actual users credit their UC

systems for improved productivity. All

the while, IT believes that only slightly

more than 1 percent of users are “very

satisfied” with the UC system. Among

those that have been surveyed for sat-

isfaction, however, a full quarter of end

users report to being “very satisfied,”

while only about half as many users are

dissatisfied as IT believes.

Incidentally, 70 percent of users

have never been surveyed, or don’t

recall being surveyed, about their UC

system satisfaction, so here’s one

area where solution partners can

quickly help.

“If IT isn’t taking the pulse of both

system and end users on a regular

basis, how are they supposed to effec-

tively train end users or spot issues?”

asked Scott Gode, vice president of

By

Martin

Vilaboy

I

t’s fairly well-established, including in

numerous surveys and studies, that unified

communications capabilities improve

worker productivity, and workers like using them.

Unifying IT assumptions with

user experiences

Source: Unify Square

Resolution Time for UC Issues

Source: Samsung; Channelnomics

nies

Source: Samsung; Channelnomics

e

Other

9%

Guest

Wi-fi

8%

ver

nies

6.3%

Software offerings

Hardware offerings

Services

Vendor relationships

Knowledge

More training

Improved vendor-partner relationships

More certifications

Different/better product

Better marketing

Other

20.0%

Source: IHS Markit

Global hosted hosted VoIP and UC seats

will pass the 70 million mark in 2020

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$0

0

10

20

30

40

50

60

70

80

Revenue

Seats

Global Revenue (US$ Millions)

Global Seats (Millions)

2015

2020

$0

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

Four Hours One Day Two Days Over a Week Never

Don’t Know

End User

IT

44%

32%

35%

24%

8%

0%

3%

2%

32%

6%

3%

13%

CUser

C

Core Communications

66

Channel

Vision

|

January - February, 2017