ChannelVision Magazine May-June 2016

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Networked Planet
PACIFIC TELECOMMUNICATIONS COUNCIL
Pacific Telecommunications oolidge Street Honolulu, HI 96826-3085 | | Phone: +1.808.941.3789 x124 | Fax: +1.808.944.4874 | E-mail:Pacific Telecommu il | 914 Coolidge Street Honolulu, HI 96826-3085 | | Phone: +1.808.941.3789 | Fax: +1.808.944.4874 | Email:
Topics
Wireless and Mobility / Apps and Mobile Gaming
Cloud, Big Data, and the Internet of Things (IoT)
Cybersecurity
Policy Challenges for a Networked Planet
Satellite
Submarine Cable
Software-Defined Networking (SDN)
Monetization
Mobile / Untethered Spectrum
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today at
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18–21 January 2015 | Honolulu, Hawaii
Hilton Hawaiian Village ® Waikiki Beach Resort
registration deadline :
31 october 2015
Today’s digital disruption is impacting business in ways
not seen since the rise of the Internet.
More and more companies are leveraging social, mo-
bile, analytics and cloud (SMAC) to transform into digital
businesses. In fact, according to IDC, by 2020, 60 to 70
percent of all software, services and technology spending
will be cloud-based.
It’s clear we are well into the “interconnected era:” a
time when business models are interdependent and compa-
nies forge advantage by collaborating in communities with
other enterprises and service providers via secure, reliable
and internetworked connections. Without interconnection,
enterprises, cloud services providers and network service
providers can’t tap into the rich opportunities for growth and
innovation the cloud presents.
Defined simply, modern interconnection establishes direct
and secure, physical or virtual connections between an enter-
prise and its partners, customers and employees. Among the
chief benefits of interconnection are higher application and
network performance, which is critical to mobile, the Internet
of Things, cloud services and content delivery.
Take, for instance, BlueJeans, an up-and-coming player
in the cloud-based video platform space. The company has
hosted participants from 12,000 cities in 200 countries
on seven continents and is on a billion-meeting-minutes-
per-year pace with 25 million overall participants. Simplic-
ity, reliability, scalability, security and flawless connectivity
are just some of what a company in this space must de-
liver to satisfy global customers.
Up until now, however, solution providers such as Blue-
Jeans often needed to rely on the Internet to determine opti-
mal network routes, with less than optimal results.
But interconnection, it turns out, solves problems. By
connecting directly, securely and in close proximity to cloud
providers and markets, BlueJeans is able to deliver the enter-
prise-grade video its customers expect.
Sounds simple, right? But delivering interconnection at
the speed, security and performance that users today expect
actually takes a radically different approach to IT. Compa-
nies need to evolve the traditional data center model, which
sees IT as centralized and siloed, to a new model where IT
is distributed and internetworked, capable of interconnecting
dispersed people, locations, data and the cloud.
First, organizations must bring physical worlds together
via direct, short-range connections. Shortening the distance
between customers is the only way to speed connections and
lower latency. For industries such as finance, gaming and secu-
rity, the ability to trim latency by milliseconds is invaluable. And
the argument for bringing data and apps closer to end users,
enabling critical data and analytics housing at the point of data
creation, while locking down data transit within a single eco-
system, makes even more sense when you toss in compliance
and security, privacy and data residency requirements.
By Tony Bishop
PTC Corner
Connection is
the NewCurrency
INTERNATIONAL AGENTs
SECTION
26 ChannelVision | May - June 2016