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Private-line connections between partner companies
also can be improved by proximate connections enabled by
a colocation provider, rather than depending on connection
through a company’s pre-selected network carrier. Such
direct interconnectivity enables enterprises to react in real
time, adapt quickly to change and leverage digital ecosys-
tems to create new value and growth. It’s also important to
keep in mind that these direct connections aren’t limited to
offices, mobile and home workers, but include connections
to resources such as cloud, suppliers and customers.
Additionally, an organization’s IT architecture must be
agile enough to get close to users at the edge of the cor-
porate network, rather than fixed at a single geographical
location. Cloud providers, content-offering cable TV pro-
viders and large industrial companies (GE is an example)
are realizing this, and for that reason, the edge comput-
ing model will become increasingly common.
The reasons interconnection is needed are broad,
ranging from something as complex as directing data traf-
fic to the simple need for better human-to-human interac-
tion. From a people-perspective, poor and inconsistent
user experiences are absolute brand loyalty and revenue
killers. Yet most end-user connectivity architectures are
fragmented, exposed (from a security standpoint) and
scale-resistant. Consumer demand for rich, fast, consis-
tent and secure content engagement is growing faster
than legacy architectures can support it.
Fortunately, this is the sweet spot of Equinix and en-
abling an Interconnection Oriented Architecture (IOA).
Equinix launched in 1998 when there was no such
thing as the Internet of Things, SMAC, high performance
computing or the cloud. But fast forward 18 years and
Platform Equinix is now recognized as the onramp for
workloads on their way to the cloud. IOA is the blueprint
for how organizations can meet user demands for inter-
connection anytime, anywhere and on any device.
The 30,000-foot description of IOA is this: it’s a
proven and repeatable model for becoming an intercon-
nected enterprise, capable of connecting people, loca-
tions, clouds and data in real time. Enterprises can react
quickly to change and leverage digital ecosystems to cre-
ate new value and growth.
Equinix has been about interconnection since its first
days, when it was founded to give the network carriers
that formed the early Internet a place to exchange traffic
and grow. The IOA continues the long Equinix tradition of
interconnection leadership.
Tony Bishop is vice president, global vertical strategy
and marketing at Equinix
INTERNATIONAL AGENTs
SECTION
27
May - June 2016
|
Channel
Vision
Operational Support Systems
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Contract
Management
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