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The xMatters’ Global Partner Program includes sales

and marketing programs and resources, and recognizes sales

success by providing higher margins through the xCel-

ebrate Program. Other program benefits include pre- and

post-sales support, certified sales and technical enablement

training, access to xMatters solutions for testing and evalu-

ation and market development funds and other sales and

marketing resources.

Mitel Boosts Leadership in Asia

Mitel has appointed new leadership in Asia, naming Henry

Lu and Sean Foo as vice presidents.

The appointments signal Mitel’s advance into the region for mo-

bile-first and cloud-enabled solutions, delivered via channel partners.

“Focused on building relationships with carriers and chan-

nel partners, Henry Lu and Sean Foo strengthen Mitel’s value

proposition in mainland China and Southeast Asia as we con-

tinue to expand our global footprint and make strides towards

fulfilling the promise of our vision for the mobile enterprise,”

said Bob Agnes, Mitel’s executive vice president and general

manager, APAC.

Lu recently served as general manager of sales for JDS

China. Prior to that, he held business development positions at

Agilent and Tektronix. He will spearhead initiatives from Mitel’s

office in Beijing.

“In Asia, there is a growing demand for technologies such

as unified communications as a service, as well as mobile and

cloud-based solutions,” said Foo. “Widespread adoption of

smart devices is driving many organizations to leapfrog from

traditional TDM solutions to fixed-mobile convergence. Mitel’s

cloud portfolio and mobile innovations make it well positioned

to serve this market.”

“Mobile, LTE, cloud and NFV are all hot topics in the Chi-

nese market – areas in which Mitel has unparalleled expertise,

so the potential for Mitel in China is huge,” Lu said. “I am

honored to join the company at such a pivotal moment and look

forward to showcasing Asia as an innovator in the world of busi-

ness communications.”

Spectralink Builds Out EMEA

Presence with MD Hire

Spectralink has appointed Simon Rayne as managing direc-

tor of Europe, Middle East and Africa (EMEA), to further ad-

vance its channel strategy and overall presence in the region.

Rayne brings deep experience in the European telecom

landscape from his recent role with Microsoft Devices

& Services. Before that, he served as head of sales retail

Europe for Sony Ericsson, and worked extensively with a

diverse portfolio of EMEA channel segments. Optimizing

the evolving routes to market for mobile devices, Rayne’s

experience inn enterprise channel funnel conversion will be

instrumental in accelerating Spectralink’s growing global

business, the company said.

“I am excited to join Spectralink and look forward to ex-

panding upon its rich history of mobile-device innovation

across Europe and the EMEA region,” Rayne said. “As mobile

communications devices continue to revolutionize the work-

place, I see significant potential for growth in our core verticals

of healthcare, retail and beyond.”

This appointment follows continued product and distribu-

tion investments to support the EMEA region. By year-end,

Spectralink will open a Denmark-based distribution center to

provide just-in-time shipping, support and delivery of product

across the EMEA region. This location will also serve as a

repair and return depot to support Spectralink’s EMEA custom-

ers’ warranty and maintenance needs. The entire Spectralink

product portfolio will ship from this hub, driving accelerated

delivery and reduced costs for customers and partners.

“Our expanding investment in EMEA will benefit from

the hiring of a seasoned mobile communications executive

like Simon,” said Dan Mondor, CEO of Spectralink. “Simon’s

knowledge base and network across EMEA will strengthen our

alliance partnerships, expand our reach into new verticals and

drive increased customer intimacy.”

He added, “In our just-completed Voice of the Customer

survey, customers and partners reinforced that voice quality and

mobile device durability continue to be their critical buying

triggers when selecting mobile communications devices. Our

brand legacy is built on this foundation, and this will continue

to be a key area of investment as we expand our portfolio of

purpose-built devices for the workplace.”

Telarix Adds Roke Telkom,

Encore to Carrier Roster

Telarix has announced Roke Telkom and Encore have

selected the iXLink price list automation after the release of

Smart Links.

“Encore has a mandate to work and grow our business with

PTTs and Tier 1 carriers worldwide, and iXLink is the stan-

dard way most are requiring us to send and receive rates,” said

Wayne Silver, CEO of Encore. “If you want to be taken seriously

in our hyper-competitive business, then iXLink is a must for

your business. It’s a tool we know we can grow with as our

business grows.”

Smart Links is an automated trading platform that uti-

lizes a carrier’s business intelligence to completely automate

trading between carriers. The tool allows carriers to create

financially sound target buy and sell lists utilizing set busi-

ness rules and data. The lists are automatically sent to ven-

dors and vendors are able to match opportunities, creating an

automated buying process.

“We’ve been constantly innovating by adding new modules

and features in iXLink; automated trading via Smart Links is

the latest modules carriers across the globe have asked for,”

said Tucker Davidson, vice president of global development for

Telarix. “By purchasing iXLink, Roke Telkom and Encore have

positioned themselves to take full advantage of their vendor

relationships, including Smart Links.”

“We see iXLink as a necessary component to our business

strategy,” added Roger Sekaziga, CEO at Roke Telkom. “We

have already seen significant efficiencies from utilizing the

software, and we know our adoption of it makes us much more

attractive to our vendors. As Smart Links continues to be em-

braced, we know we are in a great position for growth.”

34

Channel

Vision

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January - February 2016