360insights announced that it has acquired Channel Maven and Spark Your Channel in a move that solidifies its position as an engagement and business optimization company in the channel. The purchase of these two firms will bolster 360insights’ data-driven capabilities in channel engagement, marketing and digital demand generation.
The two companies acquired by 360insights were founded by channel marketing guru Heather K. Margolis (pictured). Channel Maven, the channel marketing and engagement agency, will be a new division of 360insights.
Spark Your Channel, which focuses on personalized digital content, will become an added feature within the 360insights platform. The capabilities these organizations bring to the table, which includes a new advisory layer to the trademarked Channel Success Platform, will enhance 360insights’ Incentive Automation experience to better engage and enable the channel.
Margolis will continue to “channel” her inner marketing “maven” with her new role as SVP of Marketing at 360insights – overseeing the company’s marketing operations.
Meanwhile, 360insights channel alliance veteran Steven Kellam will have a renewed mission as SVP, Global Channel Chief – building out a dedicated channel for 360insights. Kellam will leverage his decades of experience to bring together 360’s strategic partners, analysts, influencers.
For more information about 360insights, visit www.360insights.com.
