8×8 has announced the global expansion of the 8×8 Open Channel Program to partners in North America, Europe and the Asia Pacific region.
Building on the continued momentum of the company’s channel-first strategy with more than 1,000 active partners worldwide, 8×8 has enhanced the program for master agents, sub agents, and VARs. The newly named 8×8 Open Channel Program unites all of the company’s channel efforts under a single, enhanced partner program. It offers new performance-based tiers, as well as an Authorized level to give new partners an accelerated entrance into the program.
Partners can receive enhanced marketing benefits, such as account-based marketing campaigns, intent data marketing, and webinar content. Expanded tools and resources are also available for partners to seed, grow, and manage their business, drive demand, and increase revenue.
