dbt Labs, which specializes in standards for AI-ready structured data, has launched a newly architected global partner program. It introduces structured partner tiers, unified go-to-market models and increased investment in enablement to lay the foundation for predictable, scalable growth across the company’s partner ecosystem. The company believes expanded partner capability and collaboration will positively impact enterprise customers.
The new partner program is intended to provide a consistent, global structure that enables partners to engage more effectively and accelerate go-to-market success. It introduces three formal tiers—Visionary, Advanced and Registered—applicable to Consulting & Services and Technology partners, while aligning investment across all four of the company’s strategic partner types: Data & AI Platform, Consulting & Services, Technology and Reseller, the company said.
“This program is architected for long-term scale and global consistency, which are critical to delivering the best possible outcomes for joint customers,” said Shawn Toldo, VP, worldwide partner ecosystem.
“By delivering a clear, consistent framework for engagement, we are empowering partners to invest more confidently, collaborate more effectively and deliver greater impact to our joint customers,” added Raymond Wong, senior director of partner programs and strategy.
The program’s unified framework standardizes partner engagement and benefits across regions. Consulting & Services and Technology partners that reach the Visionary and Advanced tiers gain access to expanded co-marketing and co-sell funding, along with structured go-to-market collaboration opportunities, officials said.
The program also offers enhanced resources, including streamlined onboarding, opportunity registration tools and expanded technical enablement, to help partners reduce time-to-value and deliver outcomes faster for joint customers, the company said.
The program is live, with transition plans and onboarding resources available for existing and new partners.
