Zoom recently announced updates to its Zoom Up Partner Program, introducing a more flexible, value-driven approach designed to better support partners and simplify the customer journey.
“Our previous partner program served us well in the early stages, but it wasn’t built to scale with the diversity and growth of our global partner ecosystem. It limited our ability to recognize the full value our partners bring,” said Nick Tidd, head of global channel GTM at Zoom. “We saw a clear need for a more flexible, transparent and performance-driven model that enables our partners to grow with us, while making it easier for customers to find the right expertise at the right time.”
With the updates, resale and agency partners will now be assessed on separate, tailored tracks to help ensure measurement and reward are relevant to their specific business models, the company said. In addition, Zoom is moving away from a rigid checklist system to a dynamic points-based framework that allows partners to earn credit for the activities that align most closely with their business goals.
In addition, a fixed annual evaluation cycle is designed to give partners more structure and predictability, allowing them to better forecast their year, officials said.
Also, the Zoom Services Certification program is being integrated within Zoom Up and combined with existing Sales Competencies, the company announced. Partners will be recognized for their specific areas of expertise. Zoom will define and present to customers the value of program levels and program attributes, which is intended to allow customers to quickly identify which partners are best suited to meet their needs.
In February 2026, Zoom will also introduce a new partner dashboard that’s designed to remove complexity and allow partners to easily view their targets and attainments, the company said.
