ServiceNow announced enhancements to its global Partner Program designed to accelerate AI agent innovation. Changes include a reimagined Build Program that opens ServiceNow’s partner ecosystem to more innovators and is intended to strengthen the ServiceNow Store as a global marketplace for partner-built AI agents.
The program will enable a broader set of ISVs, developers and technology partners to build, test, certify and distribute solutions on the ServiceNow AI Platform. More than 1,000 existing partners are expected to transition into the redesigned Build Program by March, the company said.
ServiceNow also introduced a unified investment portfolio and simplified pricing model designed to fuel partner-led growth and make it easy for partners to innovate, differentiate and monetize on the ServiceNow AI Platform, officials said.
The company believes an expanded and open partner ecosystem positions ServiceNow to meet growing enterprise demand for AI agents, generative automation and industry-specific workflow innovation.
“ServiceNow is building a vibrant partner ecosystem for the AI-native future,” said Michael Park, SVP, global partnerships and channels at ServiceNow. “By simplifying how partners build on the ServiceNow AI Platform and expanding our commitment to partner co-innovation, we’re making it easier than ever for partners to create differentiated AI-powered solutions. Together, we’re accelerating customer outcomes and unlocking the next chapter of AI value for enterprises around the world.”
The redesigned Build Program is intended to make it easier for ISV, developer and technology partners to get started, explore new ideas and differentiate their offerings as they bring new solutions to market. Its modernized tier structure—Registered, Select, Premier and Elite—introduces stronger program benefits and fresh opportunities for partners to showcase their AI solutions in the ServiceNow Store. In addition, a new Access Tier invites aspiring and entry-stage partners to start building with ServiceNow and provides access to tools and resources without needing to fully enroll first, the company said.
ServiceNow’s unified investment strategy for 2026 offers increased investment in incentives, rewards and co-marketing programs. Key components include new market development fund (MDF) opportunities and 100 percent reimbursement for select activities. A strategic investment fund offers targeted funding intended to accelerate high-impact customer opportunities and unlock faster outcomes. There are also sell-through, deployment and specialization incentives and rewards that recognize partners for driving customer value and deepening expertise across the ServiceNow AI platform, officials said.
To simplify partner engagement and remove friction, ServiceNow is also moving to a single annual membership fee for all global partners. “This change reflects direct partner feedback and is designed to create a simpler, more equitable structure that allows partners to focus on building, innovating and going to market, rather than navigating complex program fees,” the company said.
