ControlUp, which specializes in digital employee experience (DEX) management, has introduced ControlUp for MSPs, a multi-tenant platform and partner program designed specifically for managed service providers. The offering gives MSPs a purpose-built way to automate endpoint management through a single, scalable platform that combines real-time visibility, intelligent automation, MSP-optimized licensing and go-to-market support, the company said.
Consolidating multiple tools into a single platform is intended to help MSPs improve service quality, differentiate their offerings and grow more efficiently.
“This new offering is about helping MSPs turn market pressure into opportunity,” said Julia Scully, head of global channel sales. “ControlUp for MSPs gives our partners a practical way to deliver modern autonomous IT management services that improve customer experience, simplify operations, and unlock new recurring revenue, all seamlessly integrated with the tools that they already rely on.”
At the heart of the new offering is a multi-tenant console that gives MSPs a single view of all customer environments across physical devices, VDI, DaaS and cloud workspaces. From this console, MSPs can drill into individual tenants, troubleshoot issues in real time, and standardize how they onboard and manage customers, officials said.
The platform also introduces flexible license pooling and reallocation. “Instead of locking licenses to specific tenants, MSPs can draw from a shared pool and shift capacity between customers as needs change. This supports faster onboarding, easier trials and better alignment with customer growth, while simplifying license management,” the company said.
To accelerate time to value, ControlUp also has added guided tenant onboarding and best practice templates designed to help MSPs set up new environments in a consistent, repeatable way.
The ControlUp for MSPs platform is designed to provide real-time visibility across endpoints, applications, networks and virtual desktops to help MSPs quickly identify bottlenecks, eliminate blind spots and reduce mean time to resolution (MTTR) through instant diagnostics.
Automation plays a key role, with proactive remediation and alerting to help fix common issues before end users notice a problem. Workflow automation and virtual expert guidance also enable L1 support staff, and in some cases end users themselves, to resolve frequent issues. This “shift left” approach is intended to reduce ticket volumes and improve MTTR while freeing senior engineers to focus on higher-value work, officials said.
The platform is designed to complement existing MSP toolsets. Integrations with ITSM platforms such as ServiceNow and Freshworks ensure alerts and insights flow directly into existing ticketing and workflow processes. The platform is also intended to enhance leading endpoint management and workspace solutions, including Microsoft Intune, Jamf, Azure Virtual Desktop, and Windows 365, the company said.
The technology launch is supported by a dedicated MSP partner program which offers MSP-specific licensing and pricing, including tiered and multi-year options designed to protect margins while scaling seat counts.
In addition, partners receive free access to ControlUp Academy training, technical enablement and sales tools tailored to MSP use cases. ControlUp also provides marketing and demand generation support, including co-branded content, campaign assets, template press releases for launches, and access to ControlUp experts for joint webinars and events.
ControlUp for MSPs will be introduced globally via a series of MSP-focused events, including regional partner summits and webinars across North America, EMEA and APAC.
