SolarWinds, a provider of secure observability and IT management software, has updated its partner program with new benefits, enablement and demand generation investments designed to help partners scale, compete more effectively and deliver stronger customer outcomes, the company said.
“Our enhanced 2026 Partner Program provides a renewed foundation to drive great customer outcomes and an improved overall partner ecosystem,” said Barb Huelskamp, VP of global channel sales and alliances. “By aligning our strategy with our purpose, mission and ‘CARE’ values, we’re establishing a framework that can support predictability for our partners and scalable growth for partners and their customers.”
Among the updates is a new tiered-benefit structure. As partners achieve higher program tier status, they’ll have access to more program benefits. This will include incentives based on metrics such as channel-initiated growth. As partners grow and invest, they’ll see higher discounts. To accomplish this, SolarWinds is working with distributors to cascade the benefits and requirements of the partner program to resellers, including published reseller benefits, officials said. The company will also pilot a rewards center in North America that will allow partner sellers to accrue points toward rewards such as cash and prizes.
SolarWinds is also expanding its investment in partner-led demand generation. Based on program tier, partners will gain access to enhanced marketing support designed to help generate qualified demand and accelerate growth. This includes proposal-based marketing funds, co-brandable assets and ready-to-execute campaigns in a box available through the partner portal, the company said.
Enablement opportunities for 2026 will build off previous 2025 program updates, such as role-based certifications, with improved curriculum, officials said. Partners will also gain access to new enablement content as well as specializations based on subject matter expertise or services and verticals, including the public sector.
Improvements have also been made to the partner portal including streamlined deal registration, lead sharing, a better NFR request process, and helpful partner onboarding/business planning checklists, the company said.
“This program reflects our serious commitment to a partner-first culture at SolarWinds,” said Sudhakar Ramakrishna, CEO. “By equipping partners to help customers predict disruptions, reduce risk and recover faster, we enable real operational resilience. These investments are focused on accelerating time to value and helping partners deliver meaningful outcomes for their customers and solve complex problems via simple, secure and powerful solutions.”
