Crexendo Inc., a provider of cloud communication platform software, UCaaS offerings and managed IT services, has launched Crexendo Marketplace, a centralized environment designed to help service providers expand, package and monetize solutions across the Crexendo ecosystem.
“As providers look to differentiate beyond basic voice services, they need a simpler way to introduce new capabilities, respond to customer demand and scale offerings consistently across their customer base, all without the friction traditionally associated with integrating and managing third-party solutions,” the company said. “The marketplace is expected to increase partner activation rates, expand average revenue per licensee and enhance monetization across Crexendo’s growing base of NetSapiens licensees and service provider partners.”
The marketplace is designed as a single, centralized way for service providers to discover and activate certified solutions in addition to simplifying how new capabilities are deployed across the Crexendo ecosystem. The platform includes a growing portfolio of pre-integrated solutions, led by AI-powered applications that leverage conversational intelligence to enable more natural, intent-led customer engagement, as well as mobile-first applications for field and frontline workers, the company said.
“The launch of the Crexendo Marketplace is about removing friction from innovation,” said Jeff Korn, CEO and executive chairman at Crexendo. “Service providers don’t want to spend months stitching together integrations; they want speed, confidence and control. By making it easy to discover, activate and deploy trusted solutions, we’re giving our partners a faster path to innovation, a stronger competitive edge, and a clear way to turn platform capabilities into new, recurring revenue.
“With over 7 million platform users and a growing global licensee base, the marketplace creates a scalable framework for incremental recurring revenue without materially increasing operating expenses,” Korn continued. “The marketplace enables a streamlined model that allows partners to activate incremental services across their installed base, increasing recurring revenue per account while deepening platform engagement and making for stickier licensees.”
