ADTRAN Drives More Value into Partner Program

ADTRAN has announced the launch of its updated channel partner program.

According to ADTRAN, the program will simplify business processes, increase profitability and empower resellers and distributors to develop best-in-class solutions specific to their market and customers and drive greater revenue.

ADTRAN’s program architecture has been simplified from five partner levels to two, with each level offering tailored benefits. Partners can join at either the Authorized or Premier level, with both providing access to a wealth of networking expertise that can be channeled into new revenue creation.

Furthermore, ADTRAN’s rejuvenated program makes it easier for partners to sell complete solutions with new financial incentives, co-branded marketing collateral and access to world-class technical support, both before and after the sale.

In addition, ADTRAN’s program offers promotions and significant discounts on its enterprise connectivity solutions and empowers partners to directly influence ADTRAN product roadmap and services offerings.