Align Technology Expands Role of Chief Product and Marketing Officer Pudipeddi

Align Technology announced that Raj Pudipeddi – the company’s Chief Product and Marketing Officer and SVP – was named Managing Director for the Asia Pacific Region’s Commercial organization. Pudipeddi succeeds Julie Tay, who will remain on as SVP, Commercial Strategy through February 2022 to support a “smooth transition” and facilitate Align’s annual strategic planning processes.

The exec joined Align in 2019 as SVP and CMO, and is responsible for global product, marketing, innovation, business development and clinical teams. Pudipeddi is a former CMO and Director with Bharti Airtel’s Consumer Business.

“I want to thank Julie for her lasting contributions to Align and our Asia Pacific business which has grown exponentially over the past eight years under her leadership,” said Joe Hogan, Align Technology president and CEO. “At the same time, I am pleased that Raj will expand his scope to include management of our Asia Pacific business. Raj has strengthened our product, innovation and marketing teams over the last two and half years. His invaluable experience from previous leadership positions in the Asia Pacific region make him ideal to further strengthen our commercial operations. This is an exciting time for Align, especially in Asia Pacific where the growth opportunity across products, customer channels and markets remains immense.”

Align is a global medical device company that designs, manufactures and sells products such as Invisalign aligners, iTero intraoral scanners and exocad CAD/CAM software for digital orthodontics and restorative dentistry. The company also promoted VP of Product R&D, Srini Kaza to SVP.