AppDirect has acquired PartnerStack, a partner relationship management (PRM) platform and one of the largest B2B partner networks.
The integration strengthens AppDirect’s ability to help organizations use ecosystems and distribution as growth engines. It also builds on the company’s recent acquisition of Tackle.io, a cloud go-to-market platform supporting over $20 billion in hyperscaler marketplace transactions.
With Tackle’s marketplace-led growth capabilities and PartnerStack’s PRM and partner ecosystem, AppDirect is positioning itself as a full stack commerce platform for both direct and indirect go to market motions.
AI is reducing the cost of software development, increasing the importance of distribution and search visibility. Marketplaces, partner networks and data-rich platforms are becoming indispensable, with 60% of marketplace purchases projected to be conducted via channel partners by 2030.
According to AppDirect, companies that treat distribution as a core part of their strategy will own the market.
“With this acquisition, we’re at the center of the underlying infrastructure powering enterprise technology purchase decisions today,” said Nicolas Desmarais, CEO and chairman of AppDirect. “Navigating commerce and partner management requires a unified platform. By bringing these capabilities together, AppDirect is giving companies the foundation they need to scale through partners and win in an increasingly indirect, marketplace-driven world.”
