AppDirect, a B2B commerce platform, acquired IT asset management platform provider Firstbase. Firstbase supports its global customer base in procuring and managing equipment deployed within their organizations. Through this transaction, Firstbase’s platform functionality will integrate into AppDirect’s platform, providing AppDirect’s advisor community with a single destination for their end customers to manage their telecom, software and IT assets.
Firstbase, backed by Andreessen Horowitz and Kleiner Perkins, focuses on helping in-office, hybrid and remote teams to procure, deploy and manage core business equipment through a single platform that has proven to reduce cost and improve efficiency. This acquisition opens a new go-to-marketchannel for Firstbase, through AppDirect’s ever-growing advisor community. By offering Firstbase’s IT asset management platform alongside AppDirect’s subscription commerce functions in one converged platform, Firstbase will gain expanded GTM reach through the channel.
“AppDirect’s vision to build the B2B-everything platform fits perfectly with ours at Firstbase. Together, we can solve all the major problems the biggest companies and most innovative CIOs face across both software and hardware,” said Chris Herd, the founder and CEO of Firstbase. “Firstbase already solves IT asset management complexity for the world’s fastest growing companies by simplifying complicated procurement processes. AppDirect’s advisor channel has the potential to massively accelerate our GTM. We couldn’t be more excited.”
AppDirect’s platform, which is available exclusively through partners, provides a centralized location for IT professionals to procure and manage technology such as telecom expense management, software subscriptions and IT assets for an entire workforce.
“We are committed to providing the advisor community with a platform that supports all of the technology and business opportunities they use to support their end customers,” said Nicolas Desmarais, AppDirect chairman and CEO. “Advisor success is our success, and delivering additional solutions, like Firstbase’s IT asset management platform, around all of their technology needs will not only increase advisors’ sales success, it will simplify the life of the IT departments they serve.”
“Firstbase’s innovative technology and customer-centric approach will enhance AppDirect’s offerings and capabilities, strengthen our market position, and create synergies to drive growth while delivering new value for our technology advisors, supporting businesses of all sizes,” said Andy Ellerhorst, VP of corporate development and chief of staff, AppDirect.
Following the acquisition, Firstbase end customers can contact AppDirect tech advisors to assess their technology needs and gain assistance with telecom, cloud, SaaS and energy solutions.
