AVANT Adds Sr. Director of Business Development

AVANT Communications has named Jaime Matoba senior director of business development.

Matoba will lead AVANT’s business development and vendor ecosystem initiatives. Her 15 years of in-depth channel and direct sales experience will build upon AVANT’s platforms for IT decision-making, including the Pathfinder App, AVANT’s research and analytics offerings and its industry-respected engineering team. Jaime will also assist Trusted Advisors by developing programs that maximize vendor engagement in client opportunities.

Prior to joining AVANT, Jaime was well known in the industry for successfully developing the channel business at Nice inContact. She was instrumental in growing Nice inContact from its early forays into the channel to the leading cloud contact center solution provider that it is today. Jaime’s unique mix of direct sales experience and contact center expertise further enhances her ability to engage as a respected peer within the community. This combination will empower Jaime to lead the industry once again in developing powerful vendor strategies to benefit the Trusted Advisors and their clients.