Master agent AVANT has named Howard Huerta as its first VP of channel sales enablement.
Huerta will be the linchpin that brings together tools, people, intelligence and technology to support partners in everything from on-boarding to post-sales support. AVANT’s Channel Sales Enablement Program was launched in the summer of 2016 to support sales of next-generation IT solutions like security, SD-WAN, IaaS, and UCaaS.
“We continue to differentiate ourselves in our charter as the leader in channel sales enablement”, said Ian Kieninger, CEO and co-founder of AVANT. “It is our belief that having a line card of providers and providing back office support are table stakes. Offering our partners the strategy, tools and resources that will have an immediate and significant impact to their revenue is our key value proposition and what separates us from other master agents and distributors in the channel.”
“Our business was founded on the principles of sales enablement, which empowers our channel partners to achieve revenue goals that previously were never achieved before joining AVANT’s Channel Sales Enablement Program,” said Drew Lydecker, president and co-founder of AVANT. “We are challenging our channel partners! If they are interested in doubling or tripling their business, especially in the areas of emerging technology, AVANT is the partner for them.”
