Avaya Enhances its Edge Channel Program

Avaya today announced a series of enhancements to its Edge Channel Partner Program, designed to fuel global channel partner growth.

The enhancements are designed to improve Avaya partners’ ability to grow by stimulating the sales of cloud solutions, leveraging a simplified incentive structure and more tailored benefits with an improved enablement model.

Simplified and streamlined program requirements combined with increased benefits and rebates will expand the Avaya channel partner community across multiple business types, including enterprise VARs, mid-market and small-medium businesses, system integrators and more.

Integrating extensive feedback and input from partners, the Avaya Edge updates also place an emphasis on partner inclusivity, aiming to enable growth regardless of the size or unique partner business model.

With the Edge Program, Avaya has already made significant progress in growing partner business over the past year. Between 2017 and 2018, the company reports, the number of partners eligible for rebates increased by 281 percent, and there was a 159 percent increase in the number of partners with more than 10 percent growth. The company’s 2019 strategy will build on these positive results.

Avaya will provide training, workshops and additional information on the Edge Partner Program at its upcoming annual user group conference, Avaya ENGAGE (January 20 – 23). The Avaya Partner Forum, hosted on January 21st, is the company’s exclusive partner event. Keynote speakers, including Avaya CEO Jim Chirico and his executive team, will present the company’s FY19 vision and channel strategy.