AvePoint, a provider of data security, governance and resilience services, has added Azure data protection capabilities within AvePoint Elements, part of the Confidence Platform. The company also announced it has launched a new partnership with the International Association of Microsoft Channel Partners (IAMCP) as well as additional marketplace integrations to increase end-customer security and optimize partner efficiency.
Regarding increased data protection, AvePoint now enables service providers to increase end-customer Azure security posture by streamlining misconfiguration detection, monitoring Azure environments and detecting anomalies. Within AvePoint Elements, partners can safeguard configurations through VM and storage backup, optimize infrastructure performance and provide recommendations to address deviations.
“Data protection is the cornerstone of trust for our partners and their customers, especially as digital threats and new technologies like AI continue to reshape the landscape,” said Coby Liang, head of EMEA at AvePoint. “We continue to develop AvePoint Elements to address these evolving challenges, making it easier for service providers to proactively secure environments, simplify operations and deliver value, while also unlocking new, recurring revenue streams as demand for comprehensive managed services accelerates.”
AvePoint’s partnership with IAMCP is part of the company’s initiatives to expand its channel business globally. IAMCP represents more than 5,000 individuals from nearly 2,000 organizations across 40-plus countries. The partnership enables IAMCP members to scale their services business and operations through AvePoint Elements as well as access AvePoint Partner Program enablement offerings. The partnership is intended to meet the evolving demands of IT services, talent shortages and ongoing changes in Microsoft’s partner programs, officials said.
“This strategic partnership is a win-win for both organizations,” said Eddie Bader, IAMCP international president. “IAMCP members benefit from access to AvePoint’s industry-leading technology and partner program, while AvePoint accelerates partner recruitment and expands its global channel presence. By joining forces, we are positioned to empower partners and their customers to lead in AI-driven digital transformation. This alliance is a catalyst for growth, operational excellence and long-term value creation for our entire ecosystem.”
Elsewhere, service providers can now streamline procurement, license management and billing directly within AvePoint Elements. By integrating top cloud marketplaces like ALSO, Ingram Xvantage, TD Synnex StreamOne Ion, Arrow Arrowsphere and Microsoft CSP into the platform, AvePoint intends to make it simpler for partners to access solutions, reduce complexity and accelerate their ability to scale, the company said.
“AvePoint is redefining marketplace enablement,” said Scott Sacket, SVP of global partner strategy at AvePoint. “By removing operational barriers and providing seamless access through the world’s leading cloud marketplaces, we are empowering service providers to drive growth with unmatched agility and efficiency.”
