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Monday, March 1, 2021

babyTEL Rebrands as Cloudli Communications

Cloudli Communications Corp. (Cloudli), a provider of voice, data and messaging solutions, announced a new corporate identity (formerly babyTEL). The repositioning of the company as Cloudli better aligns its brand with its mission to enhance how businesses communicate internally and with their customers – how, where and when they want – without compromising security, reliability and efficiency.

Cloudli provides work-from-anywhere unified communications apps for SMBs, start-ups and entrepreneurs; VoIP connectivity solutions optimized for businesses of any size; and digital fax solutions that leverage new technologies without disrupting trusted and established workflows. These solutions are delivered directly and through a partnership ecosystem to more than 7,000 customers, including some of the largest healthcare, financial and government organizations in North America.

Originally founded in 1982 as Voice and Data Systems Cloudli was acquired in November 2020 by Toronto-based private equity firm CPS Capital and has more than 50 employees throughout Canada and the United States.

The new corporate identity comes at a time when the company is well-positioned for growth. Analysts agree that the Unified Communications as a Service (UCaaS) market is on a trajectory to reach $25 billion in 2024.

In addition to its new brand, Cloudli has expanded its leadership team to reinforce the delivery of its vision:

  • Gavin Macomber has been appointed President and CEO, bringing a wealth of communications and business transformation experience to the organization. Prior to joining Cloudli, Macomber held executive positions at noted telecommunications and SaaS firms including Vonage and First Orion.
  • Elinor Johansen has joined the team as SVP, CMO and Head of US Sales. Johansen has more than a decade of unified communications experience at companies such as Intrado Enterprise Collaboration and Life and Safety, Cogeco Connexion and viiz communications.

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