Global cybersecurity provider Bitdefender updated its Partner Advantage Network, which includes its Reselling Channel Partner Program and MSP Partner Program. The updates are designed to maximize revenue opportunity, streamline partner engagement and strengthen support for the channel and MSP community.
The update introduces a new platinum tier, while expanding advanced security solutions access through the Not-for-Resale (NFR) program. It also simplifies the deal registration process.
Bitdefender’s Partner Advantage Network offers a multi-tiered program with tracks for resellers and MSPs; it rewards partners with increasing benefits as they expand their engagement and success within the ecosystem. The Partner Advantage Network supports product/service specialization, enabling partners to align with their core strengths.
All Bitdefender business security solutions are available to partners, including endpoint protection such as XDR, cloud-native security, MDR and the new GravityZone proactive hardening and attack surface reduction (PHASR). The expanded program will also deliver sales, marketing and operational support to enhance competitive advantage, create differentiated customer value and drive revenue opportunity.
Key benefits include:
- Platinum tier for top-performing partners – This exclusive partner level recognizes and retains highest-performing resellers and MSPs. Partners get priority access to benefits, dedicated support and joint go-to-market opportunities.
- Expanded NFR program with MDR access for MSPs – This provides partners with access to its full suite of security solutions, including XDR, empowering them to deepen their product expertise and showcase real-world value through deep-level customer demos. NFR device allocation is also now tier-based, promoting equitable distribution while maximizing benefits across partner levels in the reselling and MSP programs.
- Streamlined deal registration process for channel resellers – The streamlined deal registration workflow reduces administrative overhead and shortens sales cycles. The new system eliminates the requirement to input detailed product configurations at the time of registration, and no longer requires re-approval if deal elements change. This creates a more agile, partner-friendly process.
The Bitdefender Partner Advantage Network also offers strong incentives to drive partner growth, including competitive margins, joint go-to-market opportunities and a centralized portal with deal visibility, lead generation tools, sales resources and comprehensive product training.
“Bitdefender continues to invest in building long-term value for reseller and MSP partners by delivering an easier, more profitable path to growth,” said Andrei Florescu, president and GM, Bitdefender Business Solutions Group. “Our program enhancements reflect the voice of our partner community and reaffirm our commitment to recognizing excellence, simplifying engagement and accelerating success across the global channel.”
